Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Latest NewsLearning & developmentSkills shortagesTraining needs analysisTraining strategies

Soft skills most in-demand in 2024

by Ashleigh Webber 8 Feb 2024
by Ashleigh Webber 8 Feb 2024 Soft skills such as communication are among the most in-demad in 2024
Shutterstock
Soft skills such as communication are among the most in-demad in 2024
Shutterstock

Nine in 10 UK employers believe soft skills are more important than ever, with communication, leadership and problem-solving named among the most in-demand skills in the UK.

LinkedIn’s analysis of job listings, recruiter messages and the skills possessed by recent hires found that soft skills reign supreme for UK employers in 2024, making up most of the top 10 most in-demand skills.

Communication was the most desired skill mentioned on LinkedIn’s platform, followed by customer service, management, leadership and teamwork.

A survey of hiring managers in December and January found that 92% felt soft skills were of utmost importance.

However, seven in 10 felt that skills gaps would grow in the next five years because of the pace of technological change, which LinkedIn suggested would require organisations to prioritise the development of both soft skills and artificial intelligence capabilities.

Younger workers who have recently entered the workforce for the first time will need additional support, with 70% of hiring managers stating that Gen Z employees need further help to develop soft skills like collaboration and communication.

Nearly half (47%) of people in this age group said they were already spending more time on L&D to get ahead in their careers.

A third of HR professionals are planning to offer online training and development, while 29% expect to introduce guidance around the use of generative AI at work.

Soft skills in demand

Collaboration and problem-solving identified among future work skills

Give staff the training they want, urges report

Luke Mckend, senior director, LinkedIn Talent Solutions, UK said: “While businesses are undoubtedly keen to boost AI literacy, they are also prioritising the development of soft skills among their teams – particularly Gen Z employees who are finding their feet in the workplace and are eager for greater support and development opportunities.

“By pairing these uniquely human skills with the potential of AI, business leaders know that they can give their organisations a cutting edge, and make their workforce more resilient to future changes.”

Recipe box company Gousto has several development programmes to help employees cultivate their soft skills.

Head of people Sophie Manners said: “Our ‘Power Up’ programme develops six key ‘power’ skills, including building resilience, growth mindset and collaboration. Our ‘Leading the Way’ programme focuses on core human skills of leadership and different ways of seeing things.

“While being a tech business run on AI, people are the key to our success, and developing soft skills will forever be a huge priority for the business.”

Jason Flynn, Global head of learning at NielsenIQ, said: “In the rapidly moving world of AI, adaptability is not just advantageous, it’s imperative. While technology training is essential, the true differentiator lies in the ability to remain agile and possess the personal skills to understand the opportunities, build relationships and eloquently convey the narrative of what the technology offers, both internally and to our clients.”

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

 

L&D job opportunities on Personnel Today


Browse more L&D jobs

Ashleigh Webber

Ashleigh is a former editor of OHW+ and former HR and wellbeing editor at Personnel Today. Ashleigh's areas of interest include employee health and wellbeing, equality and inclusion and skills development. She has hosted many webinars for Personnel Today, on topics including employee retention, financial wellbeing and menopause support.

previous post
Workers’ rights under Labour: CBI warns of ‘unintended consequences’
next post
‘Mentors sexually harassed staff’: MoD faces more allegations

You may also like

Investing in skills when budgets are tight

12 May 2025

Leading with honest feedback: A responsibility in recruitment

24 Apr 2025

High-level apprenticeship spend doubles in five years

16 Apr 2025

Number of SMEs hiring staff in decline

10 Apr 2025

Gen Z and ‘conscious unbossing’: how can HR...

7 Apr 2025

How to build a commercially-minded workforce

3 Apr 2025

Why the apprenticeship shakeup is good news for...

20 Mar 2025

Scrapping NHS England could affect critical training, warn...

14 Mar 2025

Employee engagement: Growing disconnect between effort and recognition,...

13 Mar 2025

Schneider Electric doubles ex-military green skills scheme

13 Mar 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+