Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

BonusesLatest NewsHR practicePay & benefitsRecruitment & retention

Somerfield offers staff bonuses to shut down rival stores

by dan thomas 1 Dec 2004
by dan thomas 1 Dec 2004

Supermarket chain Somerfield is reportedly offering its managers £5,000 if they succeed in closing down rival Co-op stores.

Somerfield has also put up £500 bonuses to all staff if they entice Co-op employees to work at its shops, according to an internal briefing document.

The document tells managers: “Analysis shows Somerfield underperforming [in comparsion with] the Co-op in range, cleanliness, store layout and checkout queues.”

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

Ipswich and Norwich Co-op boss, Richard Samson, told news website NamNews: “It”s disappointing a competitor would stoop to this. It smacks of desperation.”

Somerfield admitted the document was genuine. Spokesman Pete Williams told NamNews: “Food retail is extremely competitive. The Co-op has increasingly been targeting Somerfield customers. In response, Somerfield has energised its managers in stores in direct competition with the Co-op.”

dan thomas

previous post
RMT condemns more than 700 job cuts by rail manufacturer
next post
British Energy execs to gain whopping bonuses

You may also like

Man who juggled four council jobs guilty of...

18 Jul 2025

House of Lords votes against day-one dismissal rights

18 Jul 2025

Government launches call for evidence on unpaid internships

18 Jul 2025

Hospitality made up 45% of latest job losses

18 Jul 2025

‘Window of opportunity’ to avert resident doctor strikes

18 Jul 2025

Jaguar Land Rover to lose 500 management roles

18 Jul 2025

Gender pay gaps narrow in 2024-25

17 Jul 2025

UK job vacancies fall to a 10-year low

17 Jul 2025

Zero-hours employees may have to request guaranteed hours

17 Jul 2025

How to avoid the ‘Netflix effect’ in learning...

17 Jul 2025

  • Empower and engage for the future: A revolution in talent development (webinar) WEBINAR | As organisations strive...Read more
  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+