Tesco will help host a talent show to rival the X-Factor next year, in a bid to boost employee engagement and drive up customer sales, it has emerged.
The retailer has announced it will create a monthly competition for entrants with any background to perform and upload their own acts online for free. The videos will be available for anyone to watch on the internet and voted on by the public, according to the Press Association.
The first competition – called 1Click2Fame – will be launched in January, with the winner collecting £100,000. The first winning act will be chosen in February, with the winners from each month being entered into a yearly final.
Enrich Social Productions, the company behind the project, hopes it will take on the likes of television talent contests X-Factor and Britain’s Got Talent. Categories range from music, comedy, dance and variety to street performance.
Jonathan Lakin, chief executive of Enrich Social Productions, said: “1Click2Fame is a fresh take on the talent contest. It is a new online community site and service aimed at giving those with talent a platform on which to reach both a consumer and professional audience.”
Lakin added the competition will help encourage more customers to enter stores, which will have a knock-on effect on motivating workers.
“This is an innovative shift for a retailer which for the first time is involved in using a tie-up with physical entertainment to get customers into stores,” he said.
