Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Recruitment & retention
    • Wellbeing
    • Occupational Health
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Recruitment & retention
    • Wellbeing
    • Occupational Health
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise

Career developmentLearning & developmentTraining deliveryTraining methodsTraining programme design

World of Warcraft online game “ the key to modern business leadership”

by Personnel Today 19 Nov 2009
by Personnel Today 19 Nov 2009

The online fantasy game, World of Warcraft, which now has over 11 million players around the globe, could provide invaluable lessons to modern business leaders.

So says the international leadership development institute, Mannaz, which this month launches a series of training programmes for senior HR and line managers called ‘Are you an Orc?’ According to Mannaz, which works with major businesses such as Alcatel Lucent, Canon and Deloitte, some of the lessons that the game teaches could be “the key to modern business leadership”. The programmes will be the first of their kind anywhere in the world.

“The tools and techniques of leadership in business are changing fast,” says Jacob Theilgaard, the business psychologist at Mannaz behind the project. “Managing and directing international teams increasingly means that the traditional ‘face-to-face’ model of leadership is no longer possible and, for younger employees in particular, not even relevant. In this sort of context leaders need to be collaborative, consensual and inclusive. And, ironically, given its name, that’s exactly what a role-playing game like World of Warcraft teaches.”

The idea of the ‘Are you an Orc?’ programme which begins this month is to give senior HR and line managers a fast introduction to the game and show how some of its lessons can be applied in the workplace.

“For example, leaders in the game have to earn the support and commitment of their followers,” says Theilgaard. “And the leadership role can pass from person to person depending on the problem the team is facing at any particular time. These are exactly the sort of issues that managers in today’s flatter, less hierarchical businesses face from day to day.”

 

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

 


 

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
Fair Care gives HR low cost, hassle-free Gym Scheme
next post
TUI Travel to launch first UK graduate scheme

You may also like

AI in learning still ‘potential not reality’, according...

15 Aug 2025

Skills England: Demand for ‘priority skills’ to accelerate

13 Aug 2025

AI adoption being hampered by skills gaps –...

13 Aug 2025

Quarter of A Level students looking to apprenticeships...

12 Aug 2025

Nurse and midwife ‘graduate guarantee’ launched

11 Aug 2025

Elevate your L&D strategy at the World of...

8 Aug 2025

Doctors call for training reform to beat burnout

8 Aug 2025

Empower and engage for the future: A revolution...

7 Aug 2025

‘Knowledge gap’ fuelling stress about workers’ finances

6 Aug 2025

Apprenticeship funding of degree level training ‘must be...

5 Aug 2025

  • Elevate your L&D strategy at the World of Learning 2025 SPONSORED | This October...Read more
  • How to employ a global workforce from the UK (webinar) WEBINAR | With an unpredictable...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Recruitment & retention
    • Wellbeing
    • Occupational Health
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise