Volatile world of marketing keeps employees on look-out

Four out of five employees working in the marketing and communications industry regularly consider switching careers, according to research by the Publicity Club of London (PCL).

The club, which represents employees across advertising, direct marketing, marketing, new media, PR and the media, also found that 57% of people regretted entering the profession in the first place.

Although most respondents admitted that the financial rewards were adequate, a volatile work-life balance was cited as a major reason for wanting to change jobs.

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Almost nine out of 10 of those questioned said extra holiday allowance and the introduction of flexitime or homeworking would be more desirable than an increase in salary.

David Royston-Lee, PCL council member and former HR director at advertising agency Ogilvy’s, said: “It is obvious that [work-life] balance issues are really important to people in marketing and communications.”