Apprenticeship badge scheme will raise public profile

A scheme has been launched by the government to recognise businesses that employ apprentices.

An employers’ badge can be displayed by businesses to highlight their commitment to apprenticeships and their logos will then be displayed on the Apprenticeships website.

Recent research commissioned by the National Apprenticeship Service showed that 64% of consumers would use a register enabling them to choose a business that hires apprentices and more than 80% of people are more likely to use a business if it offers apprenticeships to young people.

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Simon Waugh, chief executive of the National Apprenticeship Service, which will administer the scheme, said: “The badge scheme will demonstrate which businesses support young people through offering apprenticeships and will provide a service for consumers to choose. The scheme will add to the numerous benefits apprentices bring to a business.”

Skills minister Kevin Brennan added: “Apprentices are good for business and now employers can let their customers know they employ apprentices by displaying their support for young people through the Apprenticeship badge scheme.”