Bank has egg on face as watchdog slams irresponsible ad

Internet
bank Egg has been criticised by the advertising watchdog for encouraging people
to get into debt and feign illness to skip work.

The
company sent an e-mail newsletter promoting its services under the headline
"Suffering from SAD (skint and depressed)?"

It
began: "New Year’s Day has come and gone and your bank account looks like
Nick Leeson’s been at it" – a reference to the former City trader whose
huge losses caused the collapse of Barings Bank.

The
e-mail continued: "Find a bargain night out, a pampering fixer-upper or
just say ‘to hell with it’ and stick it on the card."

It
then said: "Can’t face the thought of work? Then throw a sickie and bed
down for the day, where all you need to think about is how to pamper yourself
next."

The
Advertising Standards Authority described the e-mail as
"irresponsible" and said it could encourage recipients to incur debt
and would promote absenteeism.

A
spokesperson for Egg said the language was intended to appeal to its
25-to-40-year-old customers.

By
Mike Berry

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