I thought I had seen everything after 30 years in recruitment advertising. I’ve worked with some cracking writers and designers, and enjoyed working with clients that wanted to do something different with their recruitment advertising. But the recruitment ad from Channel 4 (Personnel Today, 18 April) is the worst example I have ever seen of a rotten and crude concept being hidden away in the copy.
Who took the brief? Who wrote the copy? Who cleared the idea? You are all guilty of dragging this business into the gutter.
Managing partner, Morris Hoare & Associates