Nearly half of young professionals would turn away from an employer that lacked good corporate social responsibility policies research has found.
More than one-third of respondents to a survey conducted by communications group BT said that working for a caring and responsible employer was more important than the salary they earned.
As many as 44% of respondents said they would discount an employer that had a bad reputation, while nearly half said corporate social responsibility policies should be compulsory.
One-third believe environmental considerations should be the most important topic on the company agenda, ahead of market innovation, flexible working, staff welfare and community investment.
A quarter of respondents believe business has the most influence on the future of the planet, second only to governments.
Alison Garner, corporate social responsibility communications manager at BT, said: “Young professionals are increasingly looking at corporate social responsibility when considering which companies and brands they might work for.
“Not only is it important to have a solid corporate social responsibility policy, but it is also increasingly important for companies to communicate what they are doing, as it is an area which can undoubtedly provide competitive advantage.”
Comments are closed.