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Employees are used to intuitive interfaces and services such as Netflix knowing what they might like. Skillsoft's Steve Wainwright investigates how e-learning platforms can use such consumer experiences to create a community of learners who keep coming back.
You might think it odd to compare Netflix, the world’s leading streaming TV network, to a corporate e-learning platform.
But, believe it or not, HR and L&D leaders can learn a lot about implementing a successful e-learning programme by looking at Netflix, and the qualities that have made it so successful.
While the likes of Stranger Things and Breaking Bad have been crucial in boosting Netflix’s popularity, it is the platform itself that has cemented its success.
Great content and critically acclaimed programmes drive people to subscribe, and the easy-to-use, engaging platform keeps them coming back. To put it bluntly, if programmes were hard to find or the interface was archaic and unappealing, Netflix would not be so successful.
Intuitive and personalised
The same applies for learning platforms. A successful e-learning platform will offer the intuitive, personalised characteristics of Netflix.
Many employers struggle to get their employees engaged with e-learning programmes – with 60% of e-learning courses failing historically, according to a recent Skillsoft and Towards Maturity report.
What these employers don’t realise is that, rather than changing their learning content, they might need to change their platform.
The “consumerisation of learning” – the recognition that employers must treat their learners as consu