Employers flock to take part in UK’s biggest graduate employment survey

More than 200 employers are participating in Real Prospects 2010, double last year’s figure, making it the biggest piece of research into the UK graduate employment market. 

The annual survey by Graduate Prospects explores what graduates think about their jobs, covering areas such as training and development, leadership and management, salary and benefits, progression opportunities, corporate social responsibility and work-life balance. Real Prospects 2010 will track graduates with up to five years’ experience in the workplace. 

Almost 13,500 graduates responded to the 2009 survey, and this figure will increase substantially this year as universities including Manchester, Warwick and Nottingham are sending a link to the survey to their graduates.

“With more than 200 organisations participating, the results will form a truly comprehensive picture of the reality of graduate employment,” says Carl Gilleard, chief executive of the Association of Graduate Recruiters.

“We are delighted to continue our support for this important project, the only one of its kind, and I urge all graduate recruiters to get behind it.”

Eden Keane, manager of Real Prospects, says: “It’s been a fascinating year for the industry and it will be interesting to see how the downturn has influenced graduates’ views of their jobs. We are expecting the survey to yield some astonishing data, providing invaluable information for employers who will be developing recruitment strategies and graduate programmes post-recession.”

Recruiters participating in Real Prospects 2010 include NHS, Procter & Gamble, Audit Commission, RBS and the Co-operative Group. Those who have opted for Partner or Associate status, which provides them with a personalised survey and report, include RWE npower and Mott MacDonald.

As well as forming a unique picture of the industry, Real Prospects 2010 will help recruiters understand how they are shaping up at a critical time.

“Real Prospects tells recruiters what they are doing well and what they need to do better,” continues Carl Gilleard. “As the economy emerges from recession, Real Prospects will be nothing less than a signpost for the future for graduate recruitment.”

The results of Real Prospects 2010 will be launched in June. It’s not too late to participate – employers can register now by emailing Russell Rhys Davies at [email protected] or calling 0845 077 1965. Product information and copies of last year’s survey are available on request.


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