Grass Roots launches Helix3

David Evans, CEO and founder of business services company Grass Roots, has announced the launch of Helix3, a suite of specialist technology solutions designed to help clients implement fast, efficient, connected and easily scaleable incentive, recognition and loyalty programmes.

Under the brand name Helix3 – denoting three kinds of programme: employee, channel partner or customer – the technology framework can be applied on a local or multi-market basis. It uses the latest standards of portal development and the concept of web pages made up of ‘portlets’ that can be customised to meet the needs of individual users. A major benefit of Helix3 is the avoidance of excessive set up costs and the ability for the client to select and brand ‘just those’ features that it needs to get an effective programme underway quickly.

Grass Roots Global Chief of Technology Andrew Wilmot pointed out that companies large and small will benefit. “Rapid deployment and lower costs appeal to all businesses, but particularly to SMEs. Companies that have historically run recognition and reward in a tactical, unstructured way can now afford to look at these areas more strategically.”

Under Helix3, a client interested in running e.g. an employee incentive programme can enjoy straightforward set up and self administration of a fully segmented programme. Participants are easily added – or removed – and automatic data uploads or manually keyed results can trigger pre-set communications regarding targets and rewards. Interactive quizzes, surveys or web based games can be added to foster knowledge, gather data and add excitement. Multi-channel communication options ensure all audiences are kept fully in the picture and successful participants can enjoy a comprehensive portfolio of rewards wherever they happen to be in the world. A comprehensive suite of actionable reports allows clients to manage and track the performance of the programme.

“The pace of change in the business world is ever increasing”, commented Evans. “Clients still believe in the power of reward and recognition, but they don’t want, or frankly don’t need, excessively bespoked systems, that are difficult and costly to adapt.  Speed to market and the ability to respond to changing commercial conditions are essential”, he said. ““Grass Roots has a proud tradition of innovating in performance improvement solutions and I believe that Helix3 sets new standards in terms of the richness of functionality that is available on a pick and mix, multimarket basis. We are launching with incentives and recognition, but further solutions will be coming on stream over the coming months.”


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