Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

LondonLatest NewsJob creation and lossesLabour marketRecruitment & retention

Surge in London hiring intentions could be bellwether for UK

by Rob Moss 5 Aug 2024
by Rob Moss 5 Aug 2024 IR Stone/Shutterstock
IR Stone/Shutterstock

A surge in London employers’ permanent hiring intentions could be encouraging news for the UK economy, according to industry data from the Recruitment and Employment Confederation.

The REC’s latest Jobs Outlook shows London employers’ intention to hire permanent staff outpacing the overall UK level that itself is also positive.

The body’s net outlook, taken from a survey carried out in June 2024, looks at the percentage of employers intending to increase permanent hires and subtracts the percentage intending to decrease.

London employers’ plans to increase permanent headcount in the short term (the next three months) are much more optimistic than the rest of the UK – a net outlook of 33.2 for London versus 18.4 for the UK. In the medium term (the next four to 12 months), the net outlook for London was 35.3 for London versus 15.3 for the overall UK.

Hiring intentions

Hiring confidence at highest point for more than two years

Advertised jobs fall to lowest level since March 2021

Aldi to create 150 new London jobs by end of 2024

The REC says the figures for the capital are an encouraging sign of what is to come in recruitment across the UK, which can contribute to improved productivity and economic growth.

Kate Shoesmith, REC deputy chief executive, said: “The surge in London employers’ intention to hire is hugely promising because the capital is both a bellwether for the UK economy as a whole and an important signal to international investors.

“There have been signs of a turn in the labour market in recent months, and so now we need this positivity to extend to businesses across the UK. Such a snowball effect is especially helpful for graduates and school leavers who are looking to take their first steps on the career ladder this summer, and those trying to get back into the labour market after time off work.”

London employers are also far more inclined to “increase greatly” their headcount of permanent employees: 29.3% for London versus 6.9% for the UK in the short term; and 29.3% versus 4.7% in the medium term.

Shoesmith added: “The new government must seize on this air of optimism with labour market reforms that help rather than hinder employers’ ability to attract and retain workers. Business voices are ready to play our part in explaining the current labour market conditions and how to unlock future growth.

“We urge government to work with us as they develop plans for a new Employment Rights Bill and on the proposed industrial strategy, so it is underway sooner rather than later.”

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

 

Recruitment and resourcing opportunities on Personnel Today


Browse more recruitment and resourcing jobs

Rob Moss

Rob Moss is a business journalist with more than 25 years' experience. He has been editor of Personnel Today since 2010. He joined the publication in 2006 as online editor of the award-winning website. Rob specialises in labour market economics, gender diversity and family-friendly working. He has hosted hundreds of webinar and podcasts. Before writing about HR and employment he ran news and feature desks on publications serving the global optical and eyewear market, the UK electrical industry, and energy markets in Asia and the Middle East.

previous post
Data skills gap leads to 26 days a year in lost productivity
next post
HR’s role in closing the workforce readiness gap (webinar)

You may also like

Graduate jobs this summer ‘will be toughest since...

25 Jun 2025

Employers struggling with soaring candidate deception

25 Jun 2025

UK engineering and manufacturing firms face hiring struggles

23 Jun 2025

Aldi to hire for 1,000 new supermarket roles

23 Jun 2025

Only a third of recruiters receive high-quality job...

20 Jun 2025

Number of new nurses from abroad falls by...

18 Jun 2025

Capita rolls out ‘agentic AI’ to speed up...

13 Jun 2025

Redundancies boost candidate availability at fastest pace since...

13 Jun 2025

Healthdaq: Shaking up health and social care recruitment

11 Jun 2025

Hiring confidence drops due to ‘reset’ in market

10 Jun 2025

  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+