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As consumers, we expect to be able to order products and access services at the click of a mouse, so why is the job application process so far behind? Adam Shay looks at why more employers need to get on board with one-stop and mobile hiring.
We live in a world where our lives are managed on mobile phones, tablets and various other portable digital devices. And in this connected environment, the line between candidate and consumer has all but vanished.
These audiences are now one and the same and, as a result, they want access to the same level and quality of interaction regardless of which profile they represent at the time.
However, the recruitment process has not evolved as well as many consumer-focused products and services have.
So where has the hiring process fallen behind the curve, and what needs to be done to catch up with the expectations of candidates?
Lack of integration
Perhaps the biggest let-down in hiring processes right now is the lack of mobile integration. While it is entirely possible to search for jobs on these devices, the application and enquiry stage is often less accessible.
For example, a survey from Glassdoor revealed that only 20% of employers offer a fully mobile-optimised careers site and, staggeringly, less than 1% of these offer candidates the option of submitting a mobile job application.
Given that this study also highlighted that nine in 10 job seekers will use their mobile to search for a job in the next year, the potential dr