Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Recruitment & retention
    • Wellbeing
    • Occupational Health
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Recruitment & retention
    • Wellbeing
    • Occupational Health
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise

Change managementLatest NewsHR strategyLearning & developmentEmployer branding

Pizza Hut staff get taste of the future as firm serves up rebranding exercise

by Louisa Peacock 10 Oct 2008
by Louisa Peacock 10 Oct 2008

All 16,000 Pizza Hut staff have tasted the restaurant chain’s new dishes as part of their training for its transformation to Pasta Hut, HR director Jayne Little has revealed.

It took two weeks to take all 700 managers to the firm’s London headquarters for a full day’s training in the look, feel and flavour of the new pasta menu – and a further two weeks to organise tasting sessions and briefings for the remaining employees.

Little told Personnel Today: “When you launch something like this, you really want your staff to be proud. Every member of staff went through the making of the pastas, tasting and trying the new range, to make sure they can recommend them to customers.”

Several e-mails to staff, and teasers on the intranet have also helped prepare the company for the rebrand.

“We’ve been involving people right from the beginning,” said Little.

The name change, which is on trial until December when the company will consider whether to make it permanent, has already seen pasta sales rise, according to Little.

“Staff have also got something new to talk to the customers about, which means they can build rapport – good news when they rely on tips,” she added.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

Pizza Hut is also benefiting from the deepening economic turmoil, because it offers affordable menus, Little said.

“People that wouldn’t usually come to us are coming at the moment, as they stop going to places they can’t afford. Team members aren’t too concerned about [the credit crunch].”




Louisa Peacock

previous post
Equal pay audits shunned by private sector
next post
Inspiring the ‘Kyle generation’ – Chris Grayling’s plans for welfare reform

You may also like

Which employers offer equal parental leave?

16 Sep 2025

Staff prioritise work-life balance and boundaries – research

16 Sep 2025

Personnel Today Awards 2025 shortlist: HR team of...

16 Sep 2025

Thousands of jobs to be created in nuclear...

15 Sep 2025

Judge in Supreme Court ruling said he’d ‘take...

15 Sep 2025

A third of UK employers use ‘bossware’ to...

15 Sep 2025

Employment lawyers voice AI fears on tribunal claims

15 Sep 2025

Day one rights to make 86% more cautious...

14 Sep 2025

Barclays Bank boss warns Reeves over public sector...

12 Sep 2025

MPs probe Asda financial links with workplace lender

12 Sep 2025

  • Workplace health benefits need to be simplified SPONSORED | Long-term sickness...Read more
  • Work smart – stay well: Avoid unnecessary pain with centred ergonomics SPONSORED | If you often notice...Read more
  • Elevate your L&D strategy at the World of Learning 2025 SPONSORED | This October...Read more
  • How to employ a global workforce from the UK (webinar) WEBINAR | With an unpredictable...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits Live
Employee Benefits
Forum for Expatriate Management
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Recruitment & retention
    • Wellbeing
    • Occupational Health
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise