Virgin Money and TMP Worldwide emerged from the 2015 RAD Awards with the coveted Work of the Year prize at a glittering black-tie ceremony on London’s Park Lane.
The RAD Awards, celebrating their 25th anniversary, recognise the best in recruitment advertising and communications.
This year’s host, Jimmy Carr, entertained around 1,100 industry professionals before presenting 18 category awards and one overall prize – the Work of the Year. All the winning employers and agencies are detailed below.
RAD Awards 2015 host Jimmy Carr
TMP Worldwide won Work of the Year after also winning the innovation category for its “immersive assessment” programme at Virgin Money. It also collected trophies for the best print advertisement and the best employer website.
Other agencies to win in more than one category included Bernard Hodes, NETEYE and Havas People.
Andrew Wilkinson, chair of the RAD’s judging panel, estimated that over the years almost 500 RAD Awards had been handed out in recognition of excellence in recruitment marketing.
“On this milestone occasion I believe that we should show our gratitude to our amazing hosts who, through boom time and recession, despite seismic shifts in recruitment media spend, have stuck with our industry through thick and thin,” he told guests.
Anna Eccleston, RBI Recruitment Media director, said: “What helps the RADs to remain the most respected and important awards in the industry is how the awards and categories continue to change and evolve, in line with how the world of recruitment communications is changing.”
The RAD Awards began in 1989 as the British Recruitment Advertising Awards, organised by Personnel Today and The Independent.
The RAD Awards 2015 winners
Work of the Year
Immersive Assessment – TMP Worldwide for Virgin Money
Audio Visual
Change their Lives – Fully Focused for Teach First
Best Integrated Campaign
Bosch World Experience 2014 – NETEYE for Robert Bosch
Best Print Advertisement
Coventry City Council – “Do it for Daniel” – TMP Worldwide for Coventry City Council
Best Use of Mobile
100% Army Fit App – J Walter Thompson London for Capita Army Recruiting Group
Best Use of Social
Bosch World Experience 2014 – NETEYE for Robert Bosch
Candidate Engagement
Bernard Hodes for Carphone Warehouse
Candidate Interaction
Havas People with Casual Films for AB Inbev
Diversity and Inclusion Initiative
Bernard Hodes for Barclays
Employee Engagement
People People Communications for N Brown Group
Employer Brand
Seriously Playful – Pink Squid for King
Employer Website
TMP Worldwide for Rental Cars
Graduate Campaign
AIA Worldwide for Thales
Graduate Website
AIA Worldwide for Thales
Innovation
Immersive Assessment – TMP Worldwide for Virgin Money
Outdoor, Events and Experiential
Make Donny Smile – Havas People for Direct Line Group
Recruitment Literature
BLP Graduate Brochure – Tonic for Berwin Leighton Paisner
School Leaver/Apprenticeship Campaign
Find your career formula – MSLGROUP for EY.
Further information on all the 2015 winners is
available on the RAD Awards website
