RAD Awards 2018 shortlist announced

The shortlist for the RAD Awards, which celebrate the brightest and best in recruitment advertising, has now been announced.

The list incorporates a diverse range of work across 17 categories, from the best in employer brand to innovative use of audio and video.

Winners will be announced on 25 January 2018 at the Grosvenor House Hotel in London.

Join over 900 influential and creative minds in employer branding at what promises to be an unforgettable evening celebrating the success of the best in the industry.

Watch a recording of the announcement of all the 2018 RAD Awards shortlists here…

The shortlisted works and companies are as follows:

Best Use of Single Media

Ella’s Story – YouTube  Campaign – Rolls-Royce & MediaCom
Mobile video: Unilever #InternGoals – Unilever & Hodes (part of Symphony Talent)
New Qualified Teachers – Essex Schools – Penna & Essex County Council
People Specialists – Stafford Long & Partners & Secret Intelligence Service
Seasonal attraction – McDonald’s & ThirtyThree

Candidate Experience

Greater Anglia & 3D MarComms
Immersive Assessment Experience – Barclays & Capp & Co Ltd
Improving the Candidate Experience for Shell applicants – Shell & Southerly
‘Smart Meter Installers – Now That’s Smart’ – SSE & TMP Worldwide UK

Diversity and Inclusion Initiative

Career Returners – Legal & General & Pink Squid
Christmas Starts with You – The White Company & Pink Squid
Female Tribes – J Walter Thompson
How we turned research into a world-class development tool – Career Development Service – Met Police/PP and Penna
Inclusion & Diversity Video – Accenture & AIA Worldwide
Who are the cyberists? – CyberFirst & Stafford Long & Partners

Employee Engagement

Back to Being Co-op
Career Development Service – Met Police/PP and Penna
Firestarters – Benoy & Hodes (part of Symphony Talent)
McDonald’s Bright Ideas – McDonald’s & ThirtyThree
Team Know How:  Launching a super helpful services team – Team Knowhow (part of Dixons Carphone) & Hodes (part of Symphony Talent)
Trailblazers – Kerry Foods & CA3

Employer Brand

#thisisCVS – CVS Group & andSoMe
Bring your passion. Make amazing happen. – Dixons Carphone & Hodes (part of Symphony Talent)
Find it Within – The White Company & Pink Squid
Share Purpose. Feel Proud. – ForrestBrown & Hodes (part of Symphony Talent)
The Audley Way – Audley & CA3
The Future of Work – EY & MSL Group

Employer Website

National Grid & ThirtyThree LLP
Paddy Power Betfair & Blackbridge Communications
Share Purpose. Feel Proud. – ForrestBrown & Hodes (part of Symphony Talent)
The AA & TMP Worldwide UK
Wagamama & Pink Squid

Graduate Campaign

For the Curious – Deloitte & Pink Squid
Herbert Smith Freehills Graduate Campaign – Herbert Smith Freehills & ThirtyThree
Make life happen with tech – Dixons Carphone & Hodes (part of Symphony Talent)
Police Now Graduate Campaign – Police Now & Tonic Agency
Real careers: Unilever #RealCareers – Unilever & Hodes (part of Symphony Talent)
Start today. Change tomorrow – EY

Graduate/ Early Careers Website

Allen & Overy & ThirtyThree
Beat the Game Changers – Vodafone & Pink Squid
Marks & Spencer & AIA Worldwide
EY & MSL
Fidelity & Wiser
Lloyds Banking Group

Innovation

Anchor Jobs Recruitment – Chatbot Ality Anchor Trust
Ask Jeff – Sky Betting & Gaming & Chatter Communications
Assessment in Virtual Reality – Lloyds Banking Group & Capp & Co Ltd
Team Know How Game: Super helpful stars – Team Knowhow (part of Dixons Carphone) & Hodes (part of Symphony Talent)
The AA Employer Website – The AA & TMP Worldwide UK
Virgin Media Volt – Virgin Media & Ph.Creative

Integrated Campaign

BP Global Business Services Campaign – BP & ThirtyThree
How we solved the case of a joined-up approach – Met Police/SSCL & Penna
People Specialists – Secret Intelligence Service & Stafford Long & Partners
Ready to Make Your Mark – Boots & Pink Squid
Senior Leadership Scheme – HMPPS & Havas People

Out of Home, Events and Experiential

Balloon Game: High Flyers – Willis Towers Watson & Hodes (part of Symphony Talent)
Change the world around you – Barclays & Stafford Long & Partners
Delivering Christmas – Royal Mail & ThirtyThree
Hello Tomorrow – DNV GL & Stafford Long & Partners
The Awesomemobile – Autotrader & TMP Worldwide UK

Recruitment Literature

Accenture Early Years Brochure – Accenture & AIA Worldwide
Babcock – What Makes You – Babcock International & Blackbridge Communications
Herbert Smith Freehills graduate brochure – Herbert Smith Freehills & ThirtyThree
Progress with purpose – Norton Rose Fulbright & Stafford Long & Partners
Team Know How Toolbox: The Managers’ Toolbox – Team Knowhow (part of Dixons Carphone) & Hodes (part of Symphony Talent)

Recruitment Technology Partnership

Assessment in Virtual Reality – Lloyds Banking Group & Capp & Co
greater.jobs – Association of Greater Manchester Authorities & Havas People
Shell Graduate Recruitment – Royal Dutch Shell

School Leaver/Apprenticeship Campaign

Apprentices 2017 – Co-op & AIA Worldwide
Apprenticeships and social mobility campaign – Laing O’Rourke & 106 Communications
Choose What’s Right For You – EY & MSL
How we got young people to apply themselves…School Leaver – Aldi & Penna
Not your average Joe – Barclays Apprenticeships – Barclays  & Stafford Long & Partners

Use of Audio

‘#ImInCharge’ – Kent Teach & TMP Worldwide Uk
Are you EE? – EE & ThirtyThree
People Specialists – Secret Intelligence Service & Stafford Long & Partners

Use of Social

Anchor Jobs InstaGRAN & MisCAREceptions
British Army Unilad campaign – British Army & ThirtyThree
Delivering Christmas – Royal Mail & ThirtyThree
Director of Curation and Experience  attraction campaign – National Trust & ThirtyThree
Herbert Smith Freehills Graduate Social Channels – Herbert Smith Freehills & ThirtyThree
Senior Leadership Scheme – HMPPS & Havas People

Use of Video

‘Uncover the truth in Surrey’ – Surrey Police & TMP Worldwide UK
Global: At Unilever, what can you do from your desk? – Unilever & Hodes (part of Symphony Talent)
Inclusion & Diversity Video – Accenture & AIA Worldwide
Join the Great Venture – HS2 & TMP Worldwide UK
People Specialists – Secret Intelligence Service& Stafford Long & Partners