Tim Drewitt joins Academy28

Academy28, the behavioural preferences assessment provider, has appointed Tim Drewitt as Director of Business and Product Development.

Formerly Programme Director at Management Centre Europe, in Brussels, Tim has 15 years’ experience in international management development and technology-based learning.

His previous roles include Director of interactive learning company Balance Learning; Head of Professional Learning Services at Xebec McGraw-Hill and Flexible Learning Integration Manager at Lloyds TSB.

“Appointing Tim has been a major coup for us, as his knowledge and expertise are a huge asset and he’s a recognised figure in training and development,” said Clare Howard, Managing Director of Academy28. “Having been both a practitioner and a consultant, Tim will help us to expand the use of behavioural preferences to tackle new organisational challenges.”

Commenting on his appointment, Tim Drewitt said: “I’m very excited to be part of this new venture. Clare has an in-depth understanding of the interactions of often-conflicting personality preferences and this is an opportunity to channel her expertise and to help individuals, teams and trainers to become much more effective in practical business situations”.

“We may be a new company but we’ve many years of first-hand experience in personality preferences as well as the global training & development industry and the use of learning technologies,” he continued.

Founded in 2008, Academy28 has launched a 10-minute online ‘personal style and behavioural preferences tool’, called Your Preferences, which generates an instant report on an individual’s personal style and behavioural characteristics.

Based on the work of Carl Gustav Jung, the Swiss psychiatrist and founder of analytical psychology, Your Preferences classifies people’s natural inclinations around how they think and behave in various situations, into 16 distinct personality ‘types’.

The company has also launched five ‘type packages’, which give individuals expert guidance on the implications of their preferences for: teamwork, change management, influencing skills, classroom-based training and virtual training.


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