[pullquote]This puts the human back into the process." - Jim Kleijnen, Hirevue[/pullquote]It has already picked up a number of high-profile customers though, including accounting firm Grant Thornton, and energy drink manufacturer Red Bull UK, which uses the product to develop a talent pool that it can search through when needed. The idea is that, once you have screened potential candidates, rather than pick up the phone, you can just email them an invitation to make a video of themselves. The aim is to encourage them to tell their story, so that they can answer any questions you have posed or see how they well they undertake a pertinent, job-related task. At a university milkround, for example, you could always liven things up a bit by handing potential candidates an iPad and conducting the interviews this way, or alternatively inviting them to perform some challenging activity live in front of a panel. The possibilities are endless. Doing things this way not only “puts the human back into the process”, according to Jim Kleijnen, regional sales manager, but it can also help save time and money.