Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Recruitment & retentionHR TechnologyOnline recruitmentSocial media

What does it take to connect effectively with candidates online?

by John Eccleston 17 Aug 2012
by John Eccleston 17 Aug 2012

According to Potentialpark, there are a number of common traits among the organisations found to be doing an effective job with their digital and social recruitment strategies:

  • They don’t try to be present on every channel at once, but make educated decisions about where to connect with candidates; then do it right.
  • They have typically gone through a learning process involving trial and error. Hence, the content of their Facebook pages and mobile career pages can vary and develop over time. Crucially, they have learned to deal with being exposed to public feedback, rather than blocking it.
  • The effective performers were found to be good at understanding the nature of each digital channel and its distinct value for talent communication, rather than simply attempting to “copy and paste” content from platform to platform. As a result, their presences complement each other.
  • They design their presences from the jobseeker’s point of view, setting out to answer their questions, meet their needs and carry out an open conversation.

This means that building a successful online presence has in some cases taken years, as well as requiring the courage to make mistakes, along with dedicating resources and creativity.

Finally, Potentialpark points out that there is one core principle at the heart of effective online career presence: the ability and willingness to communicate what makes an organisation unique and attractive.

Avatar
John Eccleston

previous post
Cost is biggest barrier to training in small businesses
next post
Tribunal rejects violinist’s ‘humanist’ discrimination claim

You may also like

Hiring talent overseas with simple HR compliance (webinar...

7 Dec 2023

BAE Systems embarks on early careers recruitment drive

6 Dec 2023

Work visa changes: Who is likely to lose...

5 Dec 2023

A third of employees ‘excited’ about the future...

5 Dec 2023

2024 HR trends: ‘Hybrid work backlash could damage...

30 Nov 2023

RAD Awards 2024 shortlist unveiled

29 Nov 2023

What will it mean to be an HR...

28 Nov 2023

Wickes nails Digital HR and Technology Award 2023

21 Nov 2023

Virgin Media O2 scoops 2023 Early Careers Award

21 Nov 2023

Meet & Engage says hello to HR Tech...

21 Nov 2023

  • How to spot and tackle imposter syndrome in the workplace PROMOTED | Half of all UK adults...Read more
  • BetterMe for Business: How to Build Wellness Culture at Work PROMOTED | Ever encountered a...Read more
  • Global growth with simple HR compliance (webinar) WEBINAR | In an increasingly global marketplace...Read more
  • Talent acquisition: How AI can complement a ‘back to basics’ approach PROMOTED | Artificial intelligence is now...Read more
  • What will it mean to be an HR professional in 2024? (webinar) WEBINAR | As we approach 2024...Read more
  • HR Budget Planning for 2024: Preparing your People Strategy PROMOTED | As organisations continue to adapt...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2023

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2023 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+