A recent report by Ashridge Business School confirms that it is all about offering regular nuggets of praise for small but important achievements.
A new app called Tap My Back could give managers a helping hand in this employee recognition process. The company, based in Portugal, is a spin-off of digital agency comOn’s Digital Idea incubator.[pullquote]Every time someone receives a tap, it helps boost their motivation and their positive feelings about work." Guilherme Duarte, Tap My Back[/pullquote]
The original aim had been to create an internal peer engagement app that would publicly celebrate different teams’ small wins and victories, but the decision was taken to sell it elsewhere after spotting its commercial potential.
Guilherme Duarte, Tap My Back’s product manager, explains the rationale: “Sometimes when you’re in a fast-moving industry, there’s a lot of work, lots of clients, meetings and projects.
“We felt the need to stop and find a way for people to recognise each other for the work they were doing. While saying 'thank you' is good, if you can do it in a public way and keep track of it, it’s even better.”
After pilot testing at around 400 companies, the product, which can be downloaded as a phone app or accessed via a browser, was formally launched in November 2014.
It costs £25 per month for a team of 20, and £52 for a group of 50. Pricing is customised for larger teams, although fees are always below £1.30 per team member per month.