Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

People analyticsHR Technology

HR analytics: time to match enthusiasm with investment

by Cath Everett 11 Dec 2015
by Cath Everett 11 Dec 2015

HR’s enthusiasm for using analytics continues to grow, but this is constrained by budgets and a need to build up skills in their teams. Cath Everett looks at what needs to be done. 

There’s clearly a disconnect between how valuable HR considers analytics technology and how much it is prepared to invest in it.

A survey of 150 HR leaders undertaken by Expedite HR Consulting for cloud-based HR system provider Fairsail showed that 42% thought such tools were either “important” or “very important” to the success of the business.

A further one in five believed that they would become increasingly valuable over time, while the remaining significant minority consigned them to the “somewhat important” or “not important at all” bin.

“HR teams have not typically been particularly keen on data analysis, which is fair enough, but it raises the issue of, if this is critical for the business, how it should be tackled.” – Paul Burrin, Fairsail

But no matter what their enthusiasm levels, just under a quarter of respondents intimated that they would be investing in new analytics products this year, with a further 20% saying that they definitely would not.

This scenario was despite the fact that just under half claimed to be either unhappy with their current offerings or didn’t have any in place at all. About 28% attributed this dearth of expenditure to lack of budget.

Lack of confidence

Aside from the financial issues, there was a distinct lack of confidence in the analytics skills and expertise of HR teams.

Forty-two per cent said that they were unsure whether or not their staff would be able to interpret the organisation’s HR analytics data effectively in order to support better business decision making – although the rest professed themselves to be either “confident” or “very confident”.

Nonetheless, of those engaging in such tasks, one-third admitted that they were only capable of performing basic reporting, while 37% had moved on to operational analytics and were looking for patterns in areas such as time-to-hire, attrition rates and the like.

But a mere 14% claimed to have reached that holy grail of undertaking strategic analytics to do things like resource or succession planning, implying that there is still quite a way to go for people to use the technology to its full potential.

As a result of all of this, Paul Burrin, Fairsail’s chief marketing officer, raises the pertinent question of how best to tackle the situation, with one possible solution being the creation of cross-functional teams.

“HR teams have not typically been particularly keen on data analysis, which is fair enough, but it raises the issue of, if this is critical for the business, how it should be tackled,” he says.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

The two options appear to be that HR leaders could either try to find people within their own department who are willing to be trained or they could hire in business analysts or data scientists.

“It talks to the idea of blended teams and bringing in different skills and competencies as maybe one way of helping to resolve these problems,” Burrin concludes.

Cath Everett

Cath has been a journalist and editor for more than 20 years, specialising in HR and technology issues.

previous post
Court of Appeal: disregarding disabled employee’s absence trigger was not reasonable adjustment
next post
How a tech company inspired self-directed learning

You may also like

CIPD appoints expert in AI to boost support...

8 May 2025

Preparing for a new era of workforce planning...

8 May 2025

M&S pauses hiring as it deals with cyber...

2 May 2025

Quarter of employees worried AI will threaten jobs...

28 Apr 2025

Google concerned by slow AI take-up in UK

25 Apr 2025

HR teams build AI use but seek more...

14 Apr 2025

Redefining employee relations for the future of work...

27 Mar 2025

The future of work: is the UK workforce...

11 Mar 2025

What does the TV show Severance tell us...

14 Feb 2025

Benify and Benefex merge to become Benifex

12 Feb 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+