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EthicsLatest NewsHR strategyLearning & developmentTraining strategies

Mandatory training for 16,000 BBC employees to rebuild public trust in integrity of BBC brand

by Greg Pitcher 20 Jul 2007
by Greg Pitcher 20 Jul 2007

More than 16,000 BBC employees will undergo mandatory training in editorial integrity as a result of the crisis at the corporation.

The BBC yesterday admitted serious breaches of trust in six shows, including Comic Relief and Children in Need.

These incidents came to light after the BBC was forced to apologise to the Queen for showing misleading images of her.

It was last week fined £50,000 by regulator Ofcom after Blue Peter fixed the results of a phone-in competition during a live show. 

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The corporation has suspended all its TV and radio phone-related competitions, and director-general Mark Thompson has announced a package of measures designed to restore trust.

“We are all utterly determined to do everything we can to fix this problem,” he said.

Greg Pitcher

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