O2 takes broadband approach to incentivising staff

Mobile phone giant O2 is set to replace its £15m annual ‘Thanks a Million’ reward scheme with a new incentive programme for employees next month.

From 1 May, O2’s 25,000 employees will be set the challenge of signing up new customers to the firm’s broadband service, regardless of their role within the company. Staff that manage to attract new business will be eligible for a reward, expected to be a lump-sum of cash.

Last month, as part of the Thanks a Million scheme, eligible employees received their cash bonus for being rated first choice for customer satisfaction in a survey of the mobile phone market.

HR director Ann Pickering said the new reward system would encourage more employees to take part. She told Personnel Today: “The broadband reward scheme will provide a single target for all of O2’s employees regardless of their background.”

Pickering was promoted to the O2 board in February after less than a year in her role as HR director at the company, following the arrival of a new chief executive. Before becoming HR director, Pickering was general manager of HR for the customer services division of O2 UK.

She said: “This signals the people agenda is at the forefront of everything we do. It made an enormous difference for the HR team as it showed the company really valued what they do.”

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