Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

ApprenticeshipsCandidate experienceEmployee engagementEquality, diversity and inclusionLatest News

RAD Awards 2021 open for entries

by Personnel Today 9 Oct 2020
by Personnel Today 9 Oct 2020

The 2021 RAD Awards have opened for entries as the search for the very best in employer branding, talent attraction and recruitment advertising begins for the 31st time.

Celebrating the talented people, innovative ideas and brave clients, the RAD Awards have unveiled the categories and criteria for the next awards, on an amended timetable due to the Covid-19 pandemic.

There are 20 award categories and a coveted Work of the Year prize selected from the category winners. Each entry is judged by a panel of recruitment specialists from major companies, experts in creative, digital and account direction from some of the UK’s leading recruitment marketing agencies, and recruitment technology specialists.

2021 RAD Awards categories

Candidate Experience
Creative Idea
Digital Experience for Early Talent
Diversity and Inclusion Initiative
Early Careers Attraction
Outdoor Experience
Employee Engagement
Employer Brand – International
Employer Brand – National
Employer Website
Events and Experiential
Graduate Campaign
Innovation
Integrated Campaign
Offline Communications
Single Use of Video
Use of Audio
Use of Social
Use of Technology
Video Campaign

Download the criteria

Richard Andrews, divisional director for the RAD Awards, said: “Like so many others, we have had to adapt to a new normal due to the pandemic. But it’s so important for the industry to come together to celebrate the best and bravest work in recruitment advertising and employer branding.”

The RAD Awards also revealed the chair of judges for 2021. Nick Thompson, global employer brand manager at IBM, joins this year’s team of expert judges to decide on the best and bravest work in recruitment communications.

“Accepting the role of chair is a huge privilege and also a responsibility that I don’t take lightly,” said Thompson.

“Making sure that the work of our industry, especially during this time, is reviewed and judged fairly is essential and this has also meant slight changes to a few of the categories to reflect 2020.

“I cannot wait to get stuck in with an amazing bunch of judges this year helping to steer the conversations and debates whilst staying 100% impartial to any entry.”

The organisers, part of the Personnel Today Group, said they continue to monitor the Covid-19 situation and will put in place precautionary measures to keep our customers, colleagues and employees safe in line with Public Health England, UK government and WHO’s guidelines at the appropriate time.

“For now, we look forward to seeing all the brave work that has taken place in the industry,” added Andrews.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

The official entry deadline is 8 January 2021.

Download your entry guide here

Personnel Today

previous post
Fewer staff taking time off for mental health, poll finds
next post
Government will cover two-thirds of wages at firms forced to temporarily close

You may also like

RAD Awards 2025: R;pple and Havas People win...

30 Jan 2025

Exclusive: What attracts each generation to a job?

29 Jan 2025

Why AI plans need to be discussed with...

20 Dec 2024

The RAD Awards 2025 shortlist unveiled

21 Nov 2024

The making of a meaningful employer brand (webinar)

14 Nov 2024

RAD Awards 2025: Final entry deadline this Friday

9 Oct 2024

Met Police launches ‘Change Needs You’ recruitment campaign

23 Jul 2024

EHRC updates guidance on discriminatory adverts

16 Jul 2024

Ikea seeking paid workers for virtual Roblox store

6 Jun 2024

Struggling to retain and attract your deskless workforce?...

4 Jun 2024

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+