Women looking to join a company are most interested in whether it has good corporate values.
But research by Aurora Gender Capital Management has found that three-quarters of female staff are unhappy with long hours, poor recognition, lack of respect and male-dominated 'toxic' cultures.
Aurora found that 84 per cent of women have a very clear idea of what they want from a company. The most important considerations for would-be female recruits are:
1: good corporate values
2: the presence of happy women employees
3: a good track record in attracting and retaining females
4: a progressive, contemporary company view of women
5: an understanding of the economic importance of having more women in the workforce.
A recent survey by Business in the Community, in partnership with the Chartered Institute of Personnel and Development and the Future Work Institute, found that employees see a clear connection between responsible business practice and a positive impact on the bottom line.
However, it found that only 45 per cent of staff believed that the corporate values that helped attract them to their employer are ever actually implemented.