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Mobile recruitmentSocial mediaCandidate experienceEmployer brandingEmployee engagement

Havas People and NOMS take top prize at 2016 RAD Awards

by Rob Moss 1 Feb 2016
by Rob Moss 1 Feb 2016 Rob Brydon hosted the 2016 RAD Awards
Rob Brydon hosted the 2016 RAD Awards

A campaign to recruit prison officers has won the coveted Work of the Year prize at the 2016 RAD Awards.

Communications agency Havas People and the National Offender Management Service (NOMS) were crowned overall winners of the night, having already won for the best integrated campaign and for the best use of social media.

Toby Windsor, chair of this year’s RADs judging panel and managing partner of agency SMRS, said of the winning work: “This is how you should run an integrated campaign –  detailed planning, depth of channel selection, an investment in the social space and engagement with potential candidates throughout. The client’s bravery in supporting the strategy was fundamental to the success”.

Comedian Rob Brydon entertained more than 1,000 guests at the Grosvenor House Hotel, on London’s Park Lane, on Thursday night. A total of 16 categories recognised the best work in recruitment advertising and communications: from candidate engagement and employer branding; to outdoor events and apprenticeship campaigns.

Anna Eccleston, director of RBI Recruitment, which organises the RAD Awards, said: “Everybody involved with the RADs has been impressed, yet again, by the creativity and effectiveness of the work we’ve seen during the past 12 months – and the shortlists and winners certainly reflect that”.

The winning employers, communication agencies and recruitment campaigns are listed below. To see more details of the winning work and shortlists, visit the RAD Awards.

The RAD Awards, which this year had TalentBrew and Totaljobs as headline sponsors, started in 1989 as the British Recruitment Advertising Awards and was originally organised by Personnel Today and The Independent.

The 2016 RAD Awards winners

Havas People and NOMS collect their award

Work of the Year

National Offender Management Service – Havas People – Is it in you to be a prison officer?


Candidate Engagement

Aldi – Penna – Careers like no other


Candidate Interaction (including Gamification, Competitions)

Thales – AIA Worldwide – Project Arduino


Diversity and Inclusion Initiative

Barclays – Stafford Long – Barclays Apprenticeships


Employee Engagement

Aviva – CA3 – JoinAviva.com


Employer Brand

Costa Coffee – Pink Squid – Bring Your Unique Blend


Employer Website

King – Pink Squid – Seriously Playful


Graduate Campaign

AXA – ThirtyThree – The Great Global Adventure by AXA


Graduate Website

Lloyds Banking Group – TMP Worldwide – Graduate Website – Discover What Matters


Innovation

Game – Basis Media – Game Careers


Integrated Campaign

National Offender Management Service – Havas People – Is it in you to be a prison officer?


Literature

Jaguar Land Rover – Pink Squid – Powered By What’s Inside – Employee Handbook


Outdoor, Events and Experiential

The Army – JWT/Capita – Army Vision films


Print Advertisement

Yodel – SMRS – Chris Evans


School Leaver or Apprenticeship Campaign

EY – MSLGROUP – Your Career in Business. Your Way.


Use of Social

National Offender Management Service – Havas People – Is it in you to be a prisoner officer?


Video

Ferrero – Casual Films – A Joy To Discover


Rob Moss
Rob Moss

Rob Moss is a business journalist with more than 25 years' experience. He has been editor of Personnel Today since 2010. He joined the publication in 2006 as online editor of the award-winning website. He specialises in labour market economics, gender diversity and family-friendly working. He has hosted hundreds of webinar and podcasts, most recently on the challenges created by the coronavirus pandemic. Before writing about HR and employment he ran news and feature desks on publications serving the global optical and eyewear market, the UK electrical industry, and energy markets in Asia and the Middle East.

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