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OfficesEmployee engagementLatest NewsWorkplace culturePhysical environment

Cuddles and petting in the office. But not with humans

by Adam McCulloch 29 Nov 2024
by Adam McCulloch 29 Nov 2024 Are dogs the key to better morale in the office?
Photograph: Shutterstock (posed by models)
Are dogs the key to better morale in the office?
Photograph: Shutterstock (posed by models)

It seems unnecessary, and almost cruel, to list reasons why employees may not be feeling tickety-boo about the state of the economy, their job security and the world, as we are about to become subsumed in Christmas vibes.

We all know the answer to our woes: do some cuddling.

If there isn’t an appropriate humanoid at hand to cuddle (remaining aware at all times of the newly enacted Worker Protection Act 2023) – then what about a dog?

Dog-friendly employers are apparently quite the thing these days, but designing premises with mutts in mind is taking things to the next level.

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According to commercial interior design firm Thirdway, which has recently designed an office with “dogs at the heart of its design to help the humans who work there to thrive”, surveys show that 70% of UK employees prefer companies that allow pets.

They tell us: “This trend is not just about cuddles; it’s proven that having pets in the office boosts morale and productivity.”

As younger generations prioritise pet-friendly environments, businesses are taking notice, with 5% introducing such policies in just the past few years.

Thirdway has helped Butternut Box, a fresh dog food subscription company, to create new offices in London’s White City that will help to “boost morale, alleviate stress, enhance teamwork and productivity through a dog-friendly design”.

At Personnel Today, which remains a dog-free, and largely cuddle-free zone, the thought of such a design brought much-needed cheer. At last something other than employers’ national insurance rates to write, think, talk or grumble about.

Let’s hear more about Butternut Box’s designed-for-dogs office: “Inspired by the joyful experience of taking a dog for a walk in the park, the office features bright, bold engagement zones alongside serene collaboration areas.

Inspired by the joyful experience of taking a dog for a walk in the park, the office features bright, bold engagement zones alongside serene collaboration areas”

“This thoughtful design promotes productivity and well-being, with curves and natural finishes throughout the space that mimic the organic flow of a park. The integration of dog-friendly features enhances the workspace for all employees, including those without pets,” it claims.

Acoustic glass is used to maintain a peaceful working environment – presumably that means in this space no one can hear you bark.

There are “obscured glass partitions” in meeting rooms so that dogs are prevented from seeing one another. Well, there has to be some concessions to the needs of human workers, we suppose.

“Integrated dog spaces” include spots for dog bowls, and resting places for dog beds “ensuring that furry friends feel at home” are key features. Lead hooks, circular seating areas with foliage that encourage a “sense of community” are also part of the design. Could this all be going too far?

Christy McCormick, brand and creative director at Butternut Box, would say absolutely not: “Dogs are at the heart of all the decisions we make,” she adds.

Caitlin Westgate, head of creative at Thirdway, underlines the canine-oriented philosophy: “We are driven by our client’s inspiring vision to create ‘the greatest place you’ve ever worked’, and together we’ve crafted a joyful space which can bring out the best in all users, whether they be two or four legged.”

In search of an adequate response to all this tail wagging, only a cliched pun came to mind – this revelatory approach to business has certainly given us “paws” for thought. (Drum roll and hi hat.)

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Adam McCulloch

Adam McCulloch first worked for Personnel Today magazine in the early 1990s as a sub editor. He rejoined Personnel Today as a writer in 2017, covering all aspects of HR but with a special interest in diversity, social mobility and industrial relations. He has ventured beyond the HR realm to work as a freelance writer and production editor in sectors including travel (The Guardian), aviation (Flight International), agriculture (Farmers' Weekly), music (Jazzwise), theatre (The Stage) and social work (Community Care). He is also the author of KentWalksNearLondon. Adam first became interested in industrial relations after witnessing an exchange between Arthur Scargill and National Coal Board chairman Ian McGregor in 1984, while working as a temp in facilities at the NCB, carrying extra chairs into a conference room!

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