Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Employee relationsEmployee engagementLatest NewsEmployee opinion surveysPerformance management

Zalando accused of misusing software to rank workers

by Jo Faragher 22 Nov 2019
by Jo Faragher 22 Nov 2019 A Zalando warehouse in Erfurt, Germany
Marc Tirl/DPA/PA Images
A Zalando warehouse in Erfurt, Germany
Marc Tirl/DPA/PA Images

Online fashion retailer Zalando has been accused of using a performance management tool that ranks employees by how they evaluate each other.

German research body the Hans Boeckler Foundation released a study earlier this week claiming that Zonar software used by Europe’s biggest retailer had damaged the working environment.

Feedback and recognition

Faster feedback will create a happier workplace

Webinar: The importance of recognition in employee engagement

It said: “In this case, it is not the customers who evaluate a product, but the employees themselves who evaluate each other. This increases the perception of a competitive situation among employees, which in turn creates pressure to perform, self-discipline and stress.”

The Foundation also claimed that the tool infringed workers’ privacy and did not lead to improved performance.

Zonar uses feedback from workers in Zalando’s Berlin offices to generate scores for each employee, ranking them as a low, good or top performer. The company uses the system to support its appraisal process, and – according to the Foundation – to influence pay and promotion decisions.

But Zalando has rejected the accusations, saying the data produced by Zonar is not representative as it covers just 10 interviews with employees, rather than the 5,000 that can take part in the Zonar process.

In a statement, the company said: “Zalando strongly objects to the results of the Hans Boeckler Foundation study on our performance and development tool, Zonar.

“The Boeckler study is based on only 10 interviews with Zalando employees and, according to the study leader, is ‘limited in scope, completeness and generalizability’. Zalando has a total of around 14,000 employees, of which 5,000 are eligible to take part in the Zonar process. The panel of participants on which the study is based represents merely 0.2 percent of that population. Therefore, this study is not representative.”

It also said that the study contained a number of “gross factual errors”, such as a claim that the implementation of the software had not been subject to consultation by employees and works councils, and that Zalando’s top management had dissolved its works councils. The Foundation’s research is closely aligned to the German trade union movement, leading Zalando to further accuse the researchers of a “lack of neutrality”.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

Zalando added that “transparency and an open feedback culture is a daily reality”, and that it conducted voluntary employee satisfaction surveys four times a year. Its most recent survey found that 67% thought Zalando was a good employer.

Employee relations opportunities on Personnel Today

Browse more Employee Relations jobs

Jo Faragher

Jo Faragher has been an employment and business journalist for 20 years. She regularly contributes to Personnel Today and writes features for a number of national business and membership magazines. Jo is also the author of 'Good Work, Great Technology', published in 2022 by Clink Street Publishing, charting the relationship between effective workplace technology and productive and happy employees. She won the Willis Towers Watson HR journalist of the year award in 2015 and has been highly commended twice.

previous post
Embassy secretary awarded £400,000 for ‘spiteful’ sex discrimination
next post
London tech companies failing to hire from diverse talent pool

You may also like

Restaurant tips should be included in holiday pay

21 May 2025

Fewer workers would comply with a return-to-office mandate

21 May 2025

Redefining leadership: From competence to inclusion

21 May 2025

Pay awards in real terms could fall for...

21 May 2025

Ryanair demands flight attendants pay back salary increase

21 May 2025

Consultation launched after Supreme Court ‘sex’ ruling

20 May 2025

Uncertainty over law hampering legal use of medical...

20 May 2025

Black security manager awarded £360k after decade of...

20 May 2025

Employers ‘worryingly’ ignorant about stress risk assessments

20 May 2025

UK and EU agree to collaborate on ‘youth...

19 May 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+