Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Latest NewsEmployer brandingRecruitment & retention

Recruiters not confident in employer brand knowledge, report finds

by Ashleigh Webber 19 Jun 2019
by Ashleigh Webber 19 Jun 2019 Shutterstock
Shutterstock

More than a third (37%) of talent acquisition and recruitment specialists consider their knowledge of their employer brand and employee value proposition (EVP) as “weak” or “getting by” – despite these being identified as areas of critical importance.

Members of The Forum for In-House Recruitment Managers (The FIRM) were asked to rate their own capabilities in several elements of their role.

Employer branding

Could your hiring processes be damaging your employer brand?

Why do so few staff feel their employer lives up to its brand?

They were most confident about their understanding of hiring managers’ requirements, with 91% considering themselves as either strong or at an “expert level” in this area. This was followed by the their soft skills, with 84% stating they were either “strong” or “expert”; candidate engagement abilities (83%); and sourcing skills (81%).

However only 63% were confident in their understanding of their employer brand and EVP, which The FIRM’s Recruiter Capability Key Insights report says indicates the need for stronger links between recruitment teams and marketing departments.

Recruiters were also asked to rate the capabilities of their teams and 72% indicated that employer branding and EVP were a concern. A fifth (19%) said their teams were weak in both areas.

Another area of concern was employment law, with 54% of recruiters rating their own knowledge in this area as “weak” or “getting by”. Two-thirds (67%) considered their teams’ knowledge of employment law was no stronger than “getting by”, which suggested further training was necessary.

Like in many other roles, soft skills were becoming more important for recruiters: 41% ranked them as critically important, especially stakeholder management, confidence, resilience and relationships.

“The speed of change in technological advancements, the advent of AI and the political and
financial uncertainties being faced by us all, means that the focus on recruiting the very best
talent has never been stronger. And the skills we want that talent to have are changing,” said Rachel Dalboth, strategy and capability director at The FIRM.

“More ‘human’ skills grounded in cognitive ability are fast becoming the differentiating ones, as we move to a world where the need to work alongside automated digital solutions are greater than ever before.

“Recruitment and talent acquisition folk are quickly having to adapt, in order to find slicker
quicker ways to get to the talent before their competitor does.”

Recruitment and resourcing opportunities on Personnel Today

Browse more recruitment and resourcing jobs

Ashleigh Webber
Ashleigh Webber

Ashleigh is editor of OHW+ and HR and wellbeing editor at Personnel Today. Ashleigh's areas of interest include employee health and wellbeing, equality and inclusion and skills development. She has hosted many webinars for Personnel Today, on topics including employee retention, financial wellbeing and menopause support. Prior to joining Personnel Today in 2018, she covered the road transport sector for Commercial Motor and Motor Transport magazines, touching on some of the employment and wellbeing issues experienced by those in road haulage.

previous post
Just one day of work per week benefits mental health
next post
A quarter don’t see doctor about breathing concerns

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

You may also like

Personnel Today Awards 2023 shortlist: Employee Experience Award

24 Aug 2023

One in two candidates back out of an...

23 Aug 2023

HR professionals feel EVPs don’t aid employee retention

10 Aug 2023

Why is employer branding 20 years behind consumer...

13 Jul 2023

Active Inclusion: The story behind Capgemini’s EDI campaign...

6 Jul 2023

Recruitment teams are rising stars, says LinkedIn survey

21 Mar 2023

Crafting a compelling employer brand: lessons from professional...

15 Mar 2023

RAD Awards winners 2023: Capgemini awarded Work of...

31 Jan 2023

RAD Awards 2023 shortlist: Video Campaign of the...

18 Jan 2023

RAD Awards 2023 shortlist: Use of Research and...

16 Jan 2023

  • Discover the value of CIPD accreditation PROMOTED | See how the CIPD can increase your earning potential...Read more
  • What does it mean to be an HR professional in 2024? (survey) PROMOTED | The world of HR is changing rapidly...Read more
  • The Contractor Management Mastery Pack: Everything you need to manage and pay global contractors PROMOTED | Answers to cross-border...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2023

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2023 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+