Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
Investors in People UK has announced the appointment of Philip Williamson as chairman.
Businesses are slowly but surely waking up to the fact that the behaviour of staff can affect whether people use...
In the hours following our success in the Personnel Today Awards in 2004 (Overall winner and Northgate HR Award for...
More than one-third of UK employers lack the applicants they need for their positions, according to research by Investors in People (IIP).
Sainsbury's has launched an intensive training programme for all staff.
Are your staff struggling to get on the property ladder? And is this causing you recruitment and retention problems? Why...
Writer and trainer John Charlton finds out whether personal branding can help us achieve our objectives
From call centres to the boardroom, there has never been a greater emphasis on speaking well and speaking up. We look at the options for honing this vital skill
For once I feel the hand of history on my shoulder: I will chair the time capsule sub-committee.It’s the MD’s...
The strength of an organisation's brand has a significant impact on the performance of its employees, according to research.
The results of your employer branding survey (Personnel Today, 17 May) demonstrate that there is a gap between strategy and...
A survey by Personnel Today reveals that HR believes branding is vital if an organisation is to recruit the best candidates
Training budgets are set to increase as employers struggle to ensure that employees have the skills they need to do their jobs - and that managers can get the best out of them, according to research out today.
Building brand awareness keeps staff motivated at mobile operation 3. The HR chief tells Daniel Thomas how it all works
The news that advertising and media company WPP has appointed a Saudi businesswoman as a non-executive director to its board underlines a trend towards companies diversifying the make-up of their leadership. Ross Bentley reports
