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Change managementEmployee relationsEmployee engagementLatest NewsPsychological contract

Four ways HR can maintain trust in uncertain times

by Nic Paton 23 Apr 2025
by Nic Paton 23 Apr 2025 Shutterstock
Shutterstock

Between the prospect of a global trade war around tariffs, volatile financial markets, and collapsing trust in many of our institutions, HR has a job on its hands to protect, reassure and even strengthen employee trust in uncertain times. Here, business consultancy Gartner suggests four key solutions.

HR leaders must take four strategic actions to strengthen employee trust and stave off negative talent outcomes and decreased productivity in today’s rapidly changing business landscape, according to Gartner.

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“Trust is crucial for organisations’ success. Employees who trust senior leaders at their organisation are significantly more engaged compared to employees who do not,” argues Ned Feuer, senior director in Gartner’s HR practice.

“A lack of trust most often stems from senior leaders withholding information, scapegoating or retracting decisions,” he adds.

HR leaders can help their organisation’s leaders avoid these behaviours and build employee trust in four key, actionable ways, Gartner emphasises:

  • Conduct employee trust assessments and address the findings.
  • Encourage decision-making transparency.
  • Facilitate open dialogue between employees and senior leaders.
  • Invest in skills’ development programmes for senior leaders.

Assess employee trust and address issues

Leaders within HR should regularly take measures to understand current levels of trust and identify areas for improvement.

These assessments can be integrated into existing employee feedback mechanisms, such as annual engagement surveys or focus groups.

Once data is collected, HR leaders should transparently communicate findings to all employees, as well as explain what steps the organization is taking to address trust deficits.

Gartner’s research, for example, shows employees are more likely to trust senior leaders if they perceive those leaders as valuing their feedback.

Encourage transparency from leaders

Furthermore, HR leaders should encourage senior leaders to offer transparency and rationale behind their actions and explain the expected implications of actions.

Communications from senior leadership carry great influence and employees pay attention to them” – Maggie Mastrogiovanni, Gartner

Such transparency addresses potential distrust from employees who believe leadership is withholding information, and helps employees understand and accept decisions even if they don’t agree with them.

“Communications from senior leadership carry great influence and employees pay attention to them,” explains Maggie Mastrogiovanni, principal in the Gartner HR practice.

“Gartner research found employees are 4.3 times more likely to trust leaders who explain decisions; boosting trust via transparency is especially important during volatile periods.”

Facilitate open dialogue

HR leaders are best positioned to facilitate open dialogue between employees and senior leaders, which allows both groups to identify shared values. Employees can ask questions and address concerns, and leaders can demonstrate their commitment to accountability.

The consultancy’s research, for example, shows employees are 6.5 times more likely to trust leaders who genuinely care about their concerns.

Invest in building senior leaders’ skills

Leaders need to enhance their knowledge of trust-breaking behaviours in order to adopt empathy-driven actions that build trust, Gartner advises.

HR leaders should invest in development programmes for senior leaders that build skills in emotional intelligence, active listening, effective and transparent communication and ethical decision-making.

Ultimately, by also providing coaching for senior leaders on consistent and authentic leadership practices, HR leaders can help maintain employee trust and mitigate confusion from retracted decisions.

With CEOs hyper-focused on driving growth in 2025, senior leaders need to make sure they are doing their part to build trust and encourage employee effort, it concludes.

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Nic Paton

Nic Paton is consultant editor at Personnel Today. One of the country's foremost workplace health journalists, Nic has written for Personnel Today and Occupational Health & Wellbeing since 2001, and edited the magazine from 2018.

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