Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
The news that advertising and media company WPP has appointed a Saudi businesswoman as a non-executive director to its board underlines a trend towards companies diversifying the make-up of their leadership. Ross Bentley reports
Legal recruitment company Pareto Law clearly knows how to get the best out of its staff, but where do bush-tucker trials come in?
The HR director at the Holmes Place health club empire is a firm believer that its people drive the brand and the company's success. Ross Wigham reports
Google, the internet search engine, has been named the ‘World’s Coolest Company’ by the Unshrink network of international business leaders....
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