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Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
9 Aug 2005
For once I feel the hand of history on my shoulder: I will chair the time capsule sub-committee.It’s the MD’s...
27 Jul 2005
The strength of an organisation's brand has a significant impact on the performance of its employees, according to research.
31 May 2005
The results of your employer branding survey (Personnel Today, 17 May) demonstrate that there is a gap between strategy and...
17 May 2005
A survey by Personnel Today reveals that HR believes branding is vital if an organisation is to recruit the best candidates
10 May 2005
Training budgets are set to increase as employers struggle to ensure that employees have the skills they need to do their jobs - and that managers can get the best out of them, according to research out today.
4 May 2005
Building brand awareness keeps staff motivated at mobile operation 3. The HR chief tells Daniel Thomas how it all works
19 Apr 2005
The news that advertising and media company WPP has appointed a Saudi businesswoman as a non-executive director to its board underlines a trend towards companies diversifying the make-up of their leadership. Ross Bentley reports
15 Mar 2005
Legal recruitment company Pareto Law clearly knows how to get the best out of its staff, but where do bush-tucker trials come in?
1 Feb 2005
The HR director at the Holmes Place health club empire is a firm believer that its people drive the brand and the company's success. Ross Wigham reports
22 Nov 2004
Google, the internet search engine, has been named the ‘World’s Coolest Company’ by the Unshrink network of international business leaders....