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Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
14 Feb 2006
Larger organisations are twice as likely to use Investors in People (IiP) than companies with less than 50 employees, research shows.
7 Feb 2006
The allure of working at Wembley remains strong for jobseekers, despite major fears that the national stadium might not be...
26 Jan 2006
Investors in People UK has announced the appointment of Philip Williamson as chairman.
29 Nov 2005
Businesses are slowly but surely waking up to the fact that the behaviour of staff can affect whether people use...
29 Nov 2005
In the hours following our success in the Personnel Today Awards in 2004 (Overall winner and Northgate HR Award for...
22 Sep 2005
More than one-third of UK employers lack the applicants they need for their positions, according to research by Investors in People (IIP).
19 Sep 2005
Sainsbury's has launched an intensive training programme for all staff.
7 Sep 2005
Are your staff struggling to get on the property ladder? And is this causing you recruitment and retention problems? Why...
6 Sep 2005
Writer and trainer John Charlton finds out whether personal branding can help us achieve our objectives
6 Sep 2005
From call centres to the boardroom, there has never been a greater emphasis on speaking well and speaking up. We look at the options for honing this vital skill
9 Aug 2005
For once I feel the hand of history on my shoulder: I will chair the time capsule sub-committee.It’s the MD’s...
27 Jul 2005
The strength of an organisation's brand has a significant impact on the performance of its employees, according to research.
31 May 2005
The results of your employer branding survey (Personnel Today, 17 May) demonstrate that there is a gap between strategy and...
17 May 2005
A survey by Personnel Today reveals that HR believes branding is vital if an organisation is to recruit the best candidates
10 May 2005
Training budgets are set to increase as employers struggle to ensure that employees have the skills they need to do their jobs - and that managers can get the best out of them, according to research out today.