Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
The UK is missing out on thousands of jobs and billions of pounds in revenue that other European nations are...
This week’s special programme is recorded at the Human Resources Forum on board the Oriana cruiseliner. One NHS head of...
The majority of students graduating from university this year fear that a potential recession would hit their job prospects, according...
Front-line policing is being hampered by serious people management problems at the very agency set up to improve their training...
A better reputation for HR is more important than increased training and higher pay in attracting new talent to the...
HR directors have given the thumbs-up to a new customer services standard designed to make public services more responsive to...
Human resources staff at Orange have attended a series of workshops to boost their understanding of the company’s brand.The mobile communications...
The UK is ahead of its major European rivals when it comes to career management, according to research.Recruitment company Adecco...
I had a discussion recently on the merits of the term ’employer proposition’ over ’employer brand’. I argued for using...
Nobody likes getting a parking ticket. So how did one of the largest employers of parking attendants overcome its negative...
The UK sales industry is the most poorly regarded and least trusted professions in the world, research has found. The...
Employers could face greater risks with their employer brand, succession planning and talent management if future generations of employees retire...
More than 100 companies have signed up to the government’s network of businesses dedicated to promoting sustainable travel. The National...
Award winning system designed to improve internal communication generates a 400% increase in training course take-up. StyleTech Solutions, based in Hull,...
As a communications professional, I feel your ranter needs to understand the place of branding in the communications mix (‘Equality...
