Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
All 16,000 Pizza Hut staff have tasted the restaurant chain’s new dishes as part of their training for its transformation...
With the registration deadline fast approaching for Best Companies accreditation and The Sundy Times Best Companies to Work For competition, we would...
Organisations up and down the country are currently asking their employees what it’s like to work for their organisation with...
The threat of sensationalised media coverage of tribunal claims leaves many employers with little option than to settle a claim...
Police have been banned from putting their hands in their pockets or using personal mobile phones in public as part...
Marks & Spencer looks set to slash redundancy benefits for its 60,000 staff by up to 25% within the next...
Intelligence service MI5 has teamed up with a gay lobby group to actively recruit more homosexual staff, it has emerged.The...
Our weekly HR news and analysis audio programme includes:
chief people officer Angela O’Connor tells Personnel Today how the Police Service...
Leading people solutions group Penna has launched an employer branding and employee engagement website providing HR professionals with an integrated...
Niall Cook, Worldwide Director of Marketing Technology at global communications consultancy, Hill & Knowlton, explains the impact social software will have...
Our weekly HR news and analysis audio programme includes:
news that councils are increasingly poaching chief executives from rival local authorities,...
HDA and 360 Degrees Advertising join forces to talk to the CIPD in central London about achieving return on investment...
Brand engagement specialist, Avvio, has just been appointed by the Yell Group to provide a high-quality internal communication campaign planned...
What can employers do if they think staff’s behaviour outside work oversteps the mark?The ninth series of the TV reality...
Dancing next to Roger Daltrey, Keith Moon and Pete Townsend after a rowdy appearance of legendary rock band The Who...
