Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
If people are at the heart of your organisation, and if you haven’t done so already, here is a final...
Gillian Hibberd’s worthy sentiments (Letters, Personnel Today, 18 September) regarding a lack of recognition of Sue Scrivens and her colleagues’...
Gary Davies – Award judgeGary Davies is professor of corporate reputation at Manchester Business School. He was previously at Templeton...
Richard Leech, head of learning for Grass Roots, presented at the Internal Branding and Employee Engagement Forum at the Grange City...
Does your employer brand pack a punch? Four recruitment marketing experts define what gives an employer brand oomph. More oomph
Too...
Employers are “having difficulty” implementing environmentally-friendly policies at work beyond recycling, according to the Chartered Institute of Personnel and Development...
Gay equality group Stonewall is encouraging employers in the private sector to enter its annual Workplace Equality Index for 2008,...
The prestigious Millennium & Copthorne hotel chain has denied underlying people problems after its third chief executive resigned in as...
HR needs to take a leaf out of PR's book and help beat bad publicity
Employers will need to develop a strong company brand reputation to attract top talent, a Chartered Institute of Personnel and ...
Employers are not planning for future skills needs in their organisation, concludes the latest survey on recruitment, retention and staff...
The unanimous agreement that climate change must be tackled has been widely acclaimed as the biggest achievement of G8 summit...
Is it just me, or is far too much time, money and attention spent on an organisation’s logo?
I couldn’t...
“Smoking kills!” – according to the warnings that tobacco companies put on packets of cigarettes. A counter-intuitive view is that...
Whether you ever personally set foot in a McDonald’s restaurant or consume its much-maligned food, it’s hard not to have...
