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Online recruitment

Employers commonly use the internet to attract and recruit candidates.

Popular channels include: online job boards; traffic-generation strategies; search engine optimisation and search engine marketing; social media and business networking channels; and the employer’s corporate website or corporate careers site.


    • Apprenticeships
    • Equality, diversity and inclusion
    • Early careers

    RAD Awards 2014 shortlist unveiled

    by Rob Moss 22 Nov 2013
    by Rob Moss 22 Nov 2013

    The shortlist for the 2014 RAD Awards, to be held at the Grosvenor House Hotel in London on 30 January,...

    • Careers in HR
    • Latest News
    • HR strategy

    RAD Awards 2014 now open for entries

    by Rob Moss 30 Jul 2013
    by Rob Moss 30 Jul 2013

    The 2014 RADs, widely regarded as the recruitment marketing industry’s biggest and best awards programme, are now officially open for...

    • Recruitment & retention
    • HR Technology
    • Online recruitment

    Half of employers failing to use social media for recruitment

    by John Eccleston 4 Mar 2013
    by John Eccleston 4 Mar 2013

    Fewer than half of organisations use social media for recruitment purposes, according to research published today.Of 138 employers that took...

    • Recruitment & retention
    • HR Technology
    • Online recruitment

    Employers embrace digital recruitment media

    by John Eccleston 30 Jan 2013
    by John Eccleston 30 Jan 2013

    The overwhelming majority of employers use some form of digital media in their recruitment processes, with corporate websites leading the...

    • Careers in HR
    • Recruitment & retention
    • HR Technology

    Managing your online reputation

    by Jo Faragher 10 Dec 2012
    by Jo Faragher 10 Dec 2012

    The average HR professional might not rank themselves alongside comedian Frankie Boyle and footballer Ashley Cole, but their recent high-profile...

    • Recruitment & retention
    • Onboarding
    • HR Technology

    Why you should use video in your recruitment communications

    by Personnel Today 15 Nov 2012
    by Personnel Today 15 Nov 2012

    Casual Films is a supporter of the 2013 RAD Awards, and the company is a keen advocate of using video...

    • Recruitment & retention
    • Online recruitment

    The growth of video in recruitment

    by Jo Faragher 30 Oct 2012
    by Jo Faragher 30 Oct 2012

    The days of purely paper-based recruitment are long behind us. HR professionals and recruiters now use a selection of methods...

    • Recruitment & retention
    • HR Technology
    • Online recruitment

    Report questions reliability of LinkedIn profiles as recruitment tool

    by Laura Chamberlain 3 Sep 2012
    by Laura Chamberlain 3 Sep 2012

    Recruiters using LinkedIn to source candidates should approach the information on the site with “a healthy amount of scepticism” as...

    • Recruitment & retention
    • HR Technology
    • Online recruitment

    Roche has best UK online career presence, says research

    by John Eccleston 17 Aug 2012
    by John Eccleston 17 Aug 2012

    Research-focused healthcare company Roche has been identified as the organisation with the best online career presence in the UK, according...

    • Recruitment & retention
    • Online recruitment

    It takes more than a website to connect with candidates

    by John Eccleston 17 Aug 2012
    by John Eccleston 17 Aug 2012

    According to the Potentialpark research into the online presence of recruiters, eight students in 10 said that they want to communicate with employers...

    • Recruitment & retention
    • HR Technology
    • Online recruitment

    What does it take to connect effectively with candidates online?

    by John Eccleston 17 Aug 2012
    by John Eccleston 17 Aug 2012

    According to Potentialpark, there are a number of common traits among the organisations found to be doing an effective job...

    • Recruitment & retention
    • Online recruitment

    Further findings from the Potentialpark survey

    by John Eccleston 17 Aug 2012
    by John Eccleston 17 Aug 2012

    Further findings from the Potentialpark survey include:

    In the UK, Roche has the best tools for online talent communication, followed by...

    • Recruitment & retention
    • Online recruitment

    Are you using YouTube in your recruitment strategy?

    by John Eccleston 15 Aug 2012
    by John Eccleston 15 Aug 2012

    Recruiters should be making greater use of YouTube to attract candidates, according to an infographic recently released by HireRabbit, a...

    • Employment law
    • Recruitment & retention
    • HR Technology

    Legal Q&A: The risks of using social media as a recruitment tool

    by Leon Deakin 13 Aug 2012
    by Leon Deakin 13 Aug 2012

    The UK tends to follow US trends and, as recent statistics suggest, it is becoming increasingly common for US recruiters...

    • Early careers
    • Latest News
    • Economics, government & business

    Businesses urged to get behind new plotr careers service

    by Laura Chamberlain 4 Jul 2012
    by Laura Chamberlain 4 Jul 2012

    Businesses have been urged to get behind a government-funded online career platform for young people, to ensure that the next...

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