Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
Creating a distinct employer brand is a high priority for many organisations. Employees are encouraged to be more creative, selective...
Former director general of the Security Service (MI5) Dame Stella Rimington, will headline the inaugural Cambridge HR Summit on 20...
I have discovered one of my employees has been keeping a blog – and it has been used to make...
Fashion accessories retailer Claire’s is launching a campaign which aims to challenge negative perceptions about working in the retail sector....
It seems as if hardly a week goes by without a report being published on carbon emissions, but one such...
Poor recruitment practices are losing customers as well as potential employees for thousands of firms, according to research. Recruitment provider...
Tesco is planning to make homes available for its staff to combat the lack of affordable housing in London. The...
Author: Brett MinchingtonPrice: $89AUD (£36)Publisher: Collective Learning AustraliaPages: 232
Employer branding is not just about recruitment, but also retention and employer...
Intercontinental Hotels is spending $10m (£5.4m) on an employee engagement programme as part of a project to reposition its global brand
If HR were an organisation, what would its employer brand be, and how would it attract fresh talent? Four recruitment advertising agencies give their views on how HR should promote itself.
If HR were an organisation, how would you develop its employer brand? How would you sell HR as a great place to work and attract fresh talent into the profession?
As HR faces the perpetual challenge of selling itself as a profession, Personnel Today tasked four leading recruitment advertising agencies...
Survey reveals that majority in global HR do not measure impact of employer brand.
Larger organisations are twice as likely to use Investors in People (IiP) than companies with less than 50 employees, research shows.
The allure of working at Wembley remains strong for jobseekers, despite major fears that the national stadium might not be...
