Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
Organisations are damaging their employer brand and bottom line by engaging in poor recruitment practices, according to new research.A survey...
This article is part of a Personnel Today Buyers’ Guide, a free, independent resource for employers thinking of implementing a...
BP’s HR department could have a hefty task on its hands to fix some of the potential damage caused to...
Focusing on improving the employer brand can help organisations retain staff when there is no money for salary increases, according...
AIM-listed HR consultancy Savile Group has been ranked 16th in the Sunday Times 100 Best Small Companies to Work For...
WHSmith, one of the UK’s best known retail brands, has begun to implement a new e-recruitment solution from StepStone Solutions.With a...
Toyota’s HR department could have a mammoth task on its hands in repairing the damage caused to its employer brand...
A scheme has been launched by the government to recognise businesses that employ apprentices. An employers’ badge can be displayed...
Businesses that offer apprenticeships to workers are making themselves more attractive to consumers, according to research carried out by YouGov...
THE AWARDThis award recognises employers that have made a major effort in creating a distinct employer brand, creating an identity...
Deloitte has launched a competition to win two weeks’ paid work experience and a trip to Singapore for students who...
Now in its ninth year, the Top 40 Power Players aims to recognise HR’s most prominent and influential professionals; those...
Walking TALL, the UK’s leading personal branding company, has become the first branded training provider to be launched by video-based,...
By Gill Hibberd, president of the Public Sector People Managers' Association
Boots has ended its commitment to industry-recognised ethical trading standards designed to protect workers from exploitation and forced labour.The retailer’s...
