Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
As the recession drags on, corporate social responsibility risks finding itself on the back-burner. But will it stay there when the economy picks up? And is it a valuable contributor to the business, or just a sop to those who feel guilty about working in the corporate sector? Kate Hilpern investigates.
Employees at cereal maker Kellogg’s are being given Friday afternoons off over the summer – providing they have already worked...
HDA, a UK based human capital consultancy provider, recognises that in the current economic climate; with significant redundancies across most sectors,...
B&Q employees have been rated among the most engaged in the world for the third time running, according to a...
‘Old-fashioned’ employers are failing to support staff to use new technologies like Twitter or Facebook to communicate with peers, a...
Organisations that do not reduce executive pay and bonuses could be harbouring a “ticking time-bomb” of retention and engagement problems,...
First Direct has been named as the first bank to receive the Carbon Trust Standard, thanks to the work of...
The boss of HSBC is expected to forgo millions of pounds in bonuses as the bank embarks on a record-breaking...
Should your employer brand go into hibernation?Neil Harrison, head of research and planning, TMP WorldwideHibernation seemed like a pretty sound...
HR has gone through a number of image overhauls over the years, but how much has it really changed? Five HR professionals who started out in each decade from the 1960s to the Noughties reveal how it was for them.
HR chiefs have called for the function to forge closer partnerships with marketing departments after claims that the profession could...
Research conducted by the Kenexa Research Institute (KRI) reveals that approximately two-thirds of employees in the UK have confidence in their...
What is it like to be declared one of the Best Places to Work in HR? Some of this year’s...
Registration closes Friday 31st october 2008Don’t miss out…. register today for Best Companies Accreditation and The Sunday Times Best Companies to...
Last month, Personnel Today published exclusive research dispelling some of the myths about younger workers.So-called Generation Y employees – mainly those born in the...
