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Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


    • Candidate experience
    • Recruitment & retention
    • Employer branding

    RAD Awards 2023 shortlist: Use of Social Award

    by Jo Faragher 13 Jan 2023
    by Jo Faragher 13 Jan 2023

    Here are the campaigns shortlisted for the Use of Social Award, sponsored by Socially Recruited.

    • Employee engagement
    • Latest News
    • Recruitment & retention

    RAD Awards 2023 shortlist: In-house Employer Brand Team of the Year

    by Jo Faragher 12 Jan 2023
    by Jo Faragher 12 Jan 2023

    These are the entries shortlisted for new category, the In-house Employer Brand Team of the Year, sponsored by ThirtyThree.

    • Employee engagement
    • Latest News
    • Employer branding

    Bain & Company crowned Glassdoor’s best place to work in 2023

    by Ashleigh Webber 11 Jan 2023
    by Ashleigh Webber 11 Jan 2023

    Management consultancy Bain & Company has been named Glassdoor's best place to work in the UK in 2023.

    • Candidate experience
    • Latest News
    • Recruitment & retention

    RAD Awards 2023 shortlist: Single Use of Video Award

    by Jo Faragher 6 Jan 2023
    by Jo Faragher 6 Jan 2023

    Later this month we celebrate the brightest and best in recruitment advertising at the RAD Awards 2023. Here’s a rundown...

    • Recruitment & retention
    • Employer branding
    • The RAD Awards

    RAD Awards 2023 shortlist: Employer Brand (National)

    by Jo Faragher 9 Dec 2022
    by Jo Faragher 9 Dec 2022

    As we build up to the 2023 RAD Awards in January, celebrating the best of the best in the recruitment...

    • Employee engagement
    • Latest News
    • Recruitment & retention

    RAD Awards 2023 shortlist: Employer Brand (International)

    by Jo Faragher 1 Dec 2022
    by Jo Faragher 1 Dec 2022

    We profile the employers and agencies shortlisted for the Employer Brand (International) Award.

    • Employee engagement
    • Latest News
    • Employer branding

    RAD Awards 2023 shortlist announced

    by Jo Faragher 23 Nov 2022
    by Jo Faragher 23 Nov 2022

    The shortlist for the RAD Awards 2023, known as the ‘Oscars’ of the recruitment advertising industry, has now been announced....

    • Corporate governance
    • Employee engagement
    • Ethics

    Employees are sceptical about corporate ‘purpose’

    by Adam McCulloch 27 Oct 2022
    by Adam McCulloch 27 Oct 2022

    Research finds 86% of employees know their organisation has a purpose statement, but only 58% are aware of what the statement includes.

    • Employee engagement
    • Latest News
    • Employer branding

    Employer brand aids recruitment but post-Covid challenges remain

    by Ashleigh Webber 25 Oct 2022
    by Ashleigh Webber 25 Oct 2022

    Having a clear mission and a strong employer brand helps recruitment, according to research from Glassdoor.

    • NHS
    • Latest News
    • Employer branding

    NHS England launches new nurse recruitment drive

    by Jo Faragher 24 Oct 2022
    by Jo Faragher 24 Oct 2022

    The NHS is launching a major recruitment drive today (24 October) in a bid to fill tens of thousands of...

    • Latest News
    • Employer branding
    • Workplace culture

    Court orders Glassdoor to name negative reviewers of toymaker

    by Rob Moss 19 Jul 2022
    by Rob Moss 19 Jul 2022

    US District Court orders Glassdoor to reveal identities of users who wrote negative reviews about toymaker Zuru.

    • Corporate governance
    • Candidate experience
    • Early careers

    How engaging with Gen Z can help in the recruitment crisis

    by Mark Fawcett 11 Jul 2022
    by Mark Fawcett 11 Jul 2022

    As the talent shortage continues, how might employers ensure they are reaching the workforce of tomorrow?

    • Corporate governance
    • Gender
    • Equality, diversity and inclusion

    Women in FTSE 350 leadership: ‘A lot of organisations are doing the bare minimum’

    by Ashleigh Webber 20 May 2022
    by Ashleigh Webber 20 May 2022

    There's been a steady increase in the number of female leaders in the FTSE 350, but some attitudes and practices are still preventing gender balance, says Denise Wilson.

    • Equality, diversity and inclusion
    • Latest News
    • Recruitment & retention

    How to build a compelling talent attraction strategy (today’s webinar)

    by Rob Moss 12 May 2022
    by Rob Moss 12 May 2022

    ON-DEMAND | Panel discussion examining how to build a stronger employer brand to help nuture a reliable talent pipeline.

    • Latest News
    • Recruitment & retention
    • Employer branding

    Only 5% of job ad wording fully gender neutral

    by Jo Faragher 9 May 2022
    by Jo Faragher 9 May 2022

    Just 5% of job ads are completely gender neutral in their wording, according to a study by an employee brand...

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