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Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


    • Police
    • Candidate experience
    • Financial services

    RAD Awards 2020 winners: TMP Worldwide takes Work of the Year with The AA

    by Lindsay Clark [email protected] 31 Jan 2020
    by Lindsay Clark [email protected] 31 Jan 2020

    TMP Worldwide took the coveted Work of the Year for its campaign for The AA.

    • Candidate experience
    • Recruitment & retention
    • Employer branding

    Personnel Today Awards 2019: SAP celebrates Employer Branding Award success

    by Lindsay Clark [email protected] 20 Nov 2019
    by Lindsay Clark [email protected] 20 Nov 2019

    Tech firm SAP scooped the Employer Branding Award for its “Bring everything you are – be everything you want” campaign,...

    • Police
    • Latest News
    • Recruitment & retention

    Details of first wave of police recruitment unveiled

    by Rob Moss 9 Oct 2019
    by Rob Moss 9 Oct 2019

    The Home Office has published police recruitment targets for every force in England and Wales for 2020-21.
    Under the campaign,...

    • Latest News
    • Education
    • Department for Education

    New teachers to receive £6,000 boost to attract the ‘best’

    by Rob Moss 2 Sep 2019
    by Rob Moss 2 Sep 2019

    Starting salaries for teachers will reach as much as £30,000 by the 2022-23 academic year under a range of plans announced today.

    • Candidate experience
    • Early careers
    • Latest News

    Poor recruitment processes can damage brands

    by Adam McCulloch 29 Aug 2019
    by Adam McCulloch 29 Aug 2019

    Research into recruitment experiences has underlined the potential damage caused to brands by negative processes

    • Candidate experience
    • Latest News
    • Employer branding

    Goodbye to HR tech, hello recruitment consumerisation

    by Adam Shay 19 Aug 2019
    by Adam Shay 19 Aug 2019

    With technology transforming the way we attract, engage and inspire potential hires, Adam Shay explains why keeping up with the...

    • Latest News
    • Recruitment & retention
    • Employer branding

    Recruiters not confident in employer brand knowledge, report finds

    by Ashleigh Webber 19 Jun 2019
    by Ashleigh Webber 19 Jun 2019

    More than a third (37%) of talent acquisition and recruitment specialists...

    • Candidate experience
    • Employee engagement
    • Latest News

    What’s the secret to attracting gold-dust candidates?

    by Jo Faragher 4 Apr 2019
    by Jo Faragher 4 Apr 2019

    Tech sector employers are often fiercely competitive over candidates, so what can we learn from EKM, a small web company in Lancashire that claims it's more difficult to get into than Oxford and does not publicise roles? 

    • Candidate experience
    • Latest News
    • Recruitment & retention

    How inviting feedback can drive a positive candidate experience

    by James Bull 14 Mar 2019
    by James Bull 14 Mar 2019

    It’s no secret that poor candidate experience can be harmful to an employer’s brand, but many organisations don’t know where...

    • Financial services
    • Employee engagement
    • Latest News

    How a great people culture has boosted Metro Bank’s performance

    by Ashleigh Webber 7 Mar 2019
    by Ashleigh Webber 7 Mar 2019

    In a round table discussion at the UNLEASH Conference & Expo in London later this month, Metro Bank’s chief people...

    • Automation
    • Candidate experience
    • Latest News

    Recruitment process outsourcing: the future is ‘total talent’

    by Jo Faragher 6 Mar 2019
    by Jo Faragher 6 Mar 2019

    Employers are battling economic uncertainty but still struggle to source much-needed skills. In such a volatile jobs market, what role...

    • Candidate experience
    • Employee engagement
    • Latest News

    Audley Group’s campaign takes 2018 Employer Branding Award

    by Personnel Today 21 Nov 2018
    by Personnel Today 21 Nov 2018

    Audley Group wowed the judges in the Personnel Today Awards 2018’s Employer Branding category with its campaign to attract more...

    • Latest News
    • Employer branding
    • Recruitment & retention

    Jobseekers more likely to apply to big brands

    by Ashleigh Webber 18 Apr 2018
    by Ashleigh Webber 18 Apr 2018

    Organisations with low brand awareness are likely to get overlooked by jobseekers, according to Glassdoor, with candidates 40% more likely...

    • Employee engagement
    • Equality, diversity and inclusion
    • Latest News

    Why do so few staff feel their employer lives up to its brand?

    by Jo Faragher 19 Mar 2018
    by Jo Faragher 19 Mar 2018

    New research shows that only 19% of employees globally think their experience of their employer matches up to the brand...

    • Latest News
    • Gender pay gap
    • Employer branding

    Gender pay gap: employers know the clock is ticking

    by Ashleigh Webber 5 Mar 2018
    by Ashleigh Webber 5 Mar 2018

    With less than a month to go until the gender pay gap reporting deadline, only one in six of the...

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Personnel Today
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