Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


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Listen in: Why audio is your secret recruitment advertising weapon

One of the newest categories in the RAD Awards is for audio recruitment advertising – whether that’s via radio, streaming...

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Should HR own customer experience?

27 Jul 2017

Is it time for organisations to face up to the difficult question of who owns customer experience? Where should HR...

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What can HR learn from Wimbledon?

12 Jul 2017

As we enter the final stages of Wimbledon, the Lawn Tennis Association is a brand that lives and breathes its...

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employee-of-choice

How to be an employer of choice in an increasingly competitive jobs market

10 Jul 2017

How do you make your business a place where the talent you crave wants to work? Claire McCartney examines recent...

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If a line manager used this emoji in a text to an unsuccessful job applicant, how would it affect your reputation?

Reputational damage: six preventative measures for employers

26 Jun 2017

How can employers ensure reputational damage is kept to a minimum?

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Gorillaz guitarist Noodle is Jaguar's ambassador for STEM and its Formula E race team

Jaguar teams up with Gorillaz to recruit engineers

19 Jun 2017

Jaguar Land Rover has teamed up with Gorillaz to recruit 5,000 staff.
The car firm has developed an augmented reality...

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Personnel Today Awards 2017 open for entries

29 Mar 2017

Is your HR team at the heart of your organisation? Are you getting the recognition you deserve? Your opportunity to...

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Expedia retains top spot as best place to work in Glassdoor’s Employee Choice Awards

8 Dec 2016

Expedia has been announced as the best place to work in 2017 as part of Glassdoor’s Employees’ Choice Awards for...

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IHG receive their trophy for the 2016 Employer Branding Award

IHG wins 2016 Personnel Today Award for Employer Branding

22 Nov 2016

Intercontinental Hotels Group checked out of the Personnel Today Awards 2016 this week with the Award for Employer Branding. Here,...

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linkedin-engagement

Why employers need a better understanding of what fulfils their workforce

6 Oct 2016

Today LinkedIn reveals the results of its Work Satisfaction Survey. It shows a huge disparity between what employers thinks motivates...

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The team from AdviserPlus collect the HR Supplier Partnership Award

Personnel Today Awards 2016: HR Supplier Partnership shortlist announced

15 Sep 2016

The shortlist has now been announced for this year’s HR Supplier Partnership Award, the category that recognises the achievements of...

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Do you know your customers better than your staff?

18 May 2016

Organisations invest millions in building their customer engagement strategies, but rarely know much about their employees. Yet putting staff at...

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Withdrawing job offers: employers should make it clear if conditions such as references or proof of qualifications need to be met

Withdrawing job offers: the risks and how to limit them

16 May 2016

Can you withdraw a job offer once it has been made? We look at the risks employers face if they...

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dorchester-employee-engagement

Happy staff, happy guests: Award-winners Dorchester Collection talk employee engagement

12 May 2016

Luxury hotel chain Dorchester Collection won the employee engagement top prize at last year’s Personnel Today Awards. What has the...

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Penguin Random House HRD: “Degrees are a lazy sifting tool”

25 Apr 2016

Penguin Random House this year joined a select group of employers to remove the requirement for a degree for new...

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