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Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


    • Business performance
    • Corporate governance
    • Employee relations

    Personnel Today Awards 2021 opens for entries

    by Personnel Today 31 Mar 2021
    by Personnel Today 31 Mar 2021

    HR and L&D teams wishing to celebrate the successes of the past year can begin their journey towards receiving the recognition they deserve from today.

    • Candidate experience
    • Employee engagement
    • Equality, diversity and inclusion

    Pink Squid and Vodafone are class act at RAD Awards 2021

    by Personnel Today 26 Mar 2021
    by Personnel Today 26 Mar 2021

    Vodafone and Pink Squid received the 2021 Work of the Year at the 2021 RAD Awards, hosted online yesterday evening...

    • Employee engagement
    • Latest News
    • Employer branding

    HR & Marketing: Jarmila Yu and Richard Merrin talk to Oven-Ready HR

    by Chris Taylor 9 Mar 2021
    by Chris Taylor 9 Mar 2021

    Although it is critical for HR functions to work closely with all other business departments, HR and marketing have a special relationship.

    • Corporate governance
    • Ethics
    • Latest News

    Why ESG should be high in HR’s priorities

    by Dan Peyton and Marc Naidoo 23 Feb 2021
    by Dan Peyton and Marc Naidoo 23 Feb 2021

    Environmental, Social, and Governance considerations are high on the agenda for big businesses. But what do ESG goals mean for how we incentivise the workforce?

    • Candidate experience
    • Employee engagement
    • Latest News

    The 2021 RAD Awards shortlist revealed

    by Personnel Today 18 Feb 2021
    by Personnel Today 18 Feb 2021

    The shortlist for the 2021 RAD Awards – which celebrate excellence in employer branding, talent attraction and recruitment advertising –...

    • Coronavirus
    • Corporate governance
    • Employee engagement

    How do we benchmark employers in the Covid era?

    by Jo Faragher 3 Feb 2021
    by Jo Faragher 3 Feb 2021

    Best employers and ‘great place to work’ lists used to focus on funky workplace perks, but what place do they...

    • Financial services
    • Hospitality
    • Employee engagement

    Salesforce voted Glassdoor Best Place to Work 2021

    by Rob Moss 13 Jan 2021
    by Rob Moss 13 Jan 2021

    Glassdoor has announced its annual list of the best places to work in the UK for 2021 as top employers...

    • Shielding
    • Artificial intelligence
    • STEM

    Personnel Today Awards 2020 winners: NHS praised for Covid response

    by Personnel Today 27 Nov 2020
    by Personnel Today 27 Nov 2020

    NHS England and Improvement has been crowned the overall winner at this...

    • Assessment centres
    • Coronavirus
    • Candidate experience

    Personnel Today Awards 2020: Resourcing Supplier of the Year shortlist

    by Personnel Today 20 Nov 2020
    by Personnel Today 20 Nov 2020

    Third parties have a key role in producing results for HR teams and helping them to achieve their commercial goals....

    • Change management
    • Apprenticeships
    • Employee engagement

    Personnel Today Awards 2020: Winners revealed (video)

    by Personnel Today 20 Nov 2020
    by Personnel Today 20 Nov 2020

    ON DEMANDCatch up with who won what at the Personnel Today Awards 2020...

    • Department for Business and Trade (DBT)
    • Latest News
    • Professional services

    PwC to resign as Boohoo auditor after working conditions inquiry

    by Adam McCulloch 19 Oct 2020
    by Adam McCulloch 19 Oct 2020

    In the latest sign of growing fears among the large accountancy firms over reputational damage, PwC is set to resign as auditor of fashion retailer Boohoo.

    • Artificial intelligence
    • STEM
    • Coronavirus

    Ballerina image in jobs campaign provokes Twitter storm

    by Adam McCulloch 12 Oct 2020
    by Adam McCulloch 12 Oct 2020

    Culture secretary calls viral, but old, careers advert 'crass'.

    • Apprenticeships
    • Candidate experience
    • Employee engagement

    RAD Awards 2021 open for entries

    by Personnel Today 9 Oct 2020
    by Personnel Today 9 Oct 2020

    The 2021 RAD Awards have opened for entries as the search for the very best in employer branding, talent attraction...

    • Candidate experience
    • Employee engagement
    • Latest News

    Personnel Today Awards 2020: Employer Branding Award shortlist

    by Personnel Today 9 Oct 2020
    by Personnel Today 9 Oct 2020

    Despite an uncertain jobs market, employer branding continues to be a crucial way to differentiate your organisation to high quality...

    • Corporate governance
    • Latest News
    • ESG

    Pandemic drives jobseekers to favour socially conscious employers

    by Jo Faragher 30 Sep 2020
    by Jo Faragher 30 Sep 2020

    Employees are turning towards more socially conscious employers as the pandemic changes their expectations around their careers.
    According to a...

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Personnel Today
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