Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.
To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.
HR professionals are being let down in the recruitment process by their own peers, according to new research published today into candidate experience.
The shortlist for the 2014 RAD Awards, to be held at the Grosvenor House Hotel in London on 30 January,...
Next in our shortlist showcases is a new category, the Award for Youth Employment Initiative, which looks to recognise those organisations going the extra mile to engage and develop 16- to 24-year-olds...
Direct Line won two awards on Monday night at the Grosvenor House Hotel, the Award for Employer Branding and the...
The 2014 RADs, widely regarded as the recruitment marketing industry’s biggest and best awards programme, are now officially open for...
In the final article of a four-part series, Brett Minchington, chairman and CEO of Employer Brand International, teams up with...
Without a doubt, advances in new technologies, the emergence of social media and the popularity of mobile devices have encouraged...
The biggest influence on an employer branding programme is the strength of the leadership behind the strategy, says Brett Minchington, chairman...
London will play host to the 2012 Employer Branding World Series Summit on 21 March and Personnel Today and TMP Worldwide are...
Brett Minchington, chairman and CEO of Employer Brand International, advises on employer branding strategy and practice for the coming year.In...
With youth unemployment soaring, the cost of attending university set to rocket and employers’ recruitment budgets hit by the recession,...
New guidelines that could radically change how NHS occupational health services operate, their oversight and even their branding are due...
For the second year running, internet giant Google has topped a poll of most-liked business employers.The World’s Most Attractive Employers...
HR professionals are used to ensuring compliance and best practice around employment law, but are they aware of their organisation’s...
John Ainley, group HR director at insurance firm Aviva, writes about the company’s rebrand and how employees were engaged in...
