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Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


    • Candidate experience
    • Early careers
    • Latest News

    RAD Awards 2024: Eye-catching bus campaign wins Work of the Year

    by Jo Faragher 25 Jan 2024
    by Jo Faragher 25 Jan 2024

    An innovative campaign to recruit volunteers to a youth homelessness charity has won Work of the Year at the 2024 RAD Awards. 1931.07

    • Latest News
    • Recruitment & retention
    • Employer branding

    RAD Awards 2024 shortlist unveiled

    by Personnel Today 29 Nov 2023
    by Personnel Today 29 Nov 2023

    2024 RAD Awards shortlist revealed after a record number of submissions from employers and recruitment advertising agencies.

    • Employee engagement
    • Employer branding
    • Personnel Today Awards

    Zopa banks 2023 Employee Experience Award

    by Jo Faragher 21 Nov 2023
    by Jo Faragher 21 Nov 2023

    The 2023 Personnel Today Employee Experience Award went to Zopa for its comprehensive approach to employee engagement.

    • Equality, diversity and inclusion
    • Gender
    • Latest News

    How Sky aims to make careers more diverse and inclusive

    by Ashleigh Webber 17 Oct 2023
    by Ashleigh Webber 17 Oct 2023

    Sky is on a mission to ensure its workforce is reflective of the audience it serves.

    • Employee engagement
    • Equality, diversity and inclusion
    • Latest News

    Brand and belonging: why workplace culture is key to retention

    by Corine Sheratte 3 Oct 2023
    by Corine Sheratte 3 Oct 2023

    Increasing the diversity of candidates will be fruitless if the workplace culture does not foster belonging.

    • Latest News
    • Recruitment & retention
    • Employer branding

    Prison Service launches TV recruitment campaign

    by Rob Moss 28 Sep 2023
    by Rob Moss 28 Sep 2023

    Ministry of Justice launches first-ever national TV and radio recruitment campaign to hire more prison and probation officers

    • Candidate experience
    • Latest News
    • Recruitment & retention

    One in two candidates back out of an accepted offer

    by Jo Faragher 23 Aug 2023
    by Jo Faragher 23 Aug 2023

    One in two candidates has accepted a job but backed out before starting a new role in the last 12 months, according to research by Gartner.

    • Employee engagement
    • Latest News
    • Employer branding

    HR professionals feel EVPs don’t aid employee retention

    by Ashleigh Webber 10 Aug 2023
    by Ashleigh Webber 10 Aug 2023

    Employee value propositions (EVPs) do not necessarily help with employee retention, a survey of HR professionals has revealed.

    • Latest News
    • Recruitment & retention
    • Employer branding

    Why is employer branding 20 years behind consumer branding?

    by Rob Moss 13 Jul 2023
    by Rob Moss 13 Jul 2023

    ON-DEMAND | Watch our webinar looking at how employers can gather insights into how their employer brand is perceived.

    • Employee engagement
    • Carers
    • Gender

    Active Inclusion: The story behind Capgemini’s EDI campaign (webinar)

    by Rob Moss 6 Jul 2023
    by Rob Moss 6 Jul 2023

    ON-DEMAND | Watch our webinar looking at the story behind Capgemini's award-winning campaign for its EDI employee networks.

    • Employee engagement
    • Latest News
    • Learning & development

    Recruitment teams are rising stars, says LinkedIn survey

    by Jo Faragher 21 Mar 2023
    by Jo Faragher 21 Mar 2023

    Hiring and talent acquisition professionals have grown in strategic importance as businesses get to grips with labour shortages and workforce...

    • Latest News
    • Professional services
    • Employer branding

    Crafting a compelling employer brand: lessons from professional services (webinar)

    by Rob Moss 15 Mar 2023
    by Rob Moss 15 Mar 2023

    ON-DEMAND | Watch our webinar looking at how talent acquisition leaders in professional services are shaping their employer brand.

    • Candidate experience
    • Employee engagement
    • Equality, diversity and inclusion

    RAD Awards winners 2023: Capgemini awarded Work of the Year

    by Jo Faragher 31 Jan 2023
    by Jo Faragher 31 Jan 2023

    Consulting company Capgemini won the highly sought-after Work of the Year award at the 2023 RAD Awards.
    Its Active Inclusion...

    • Candidate experience
    • Latest News
    • Graduates

    RAD Awards 2023 shortlist: Video Campaign of the Year

    by Jo Faragher 18 Jan 2023
    by Jo Faragher 18 Jan 2023

    At the end of this month, the stars of recruitment advertising come together to celebrate the best in the industry at the RAD Awards 2023.

    • Latest News
    • People analytics
    • Employer branding

    RAD Awards 2023 shortlist: Use of Research and Insight in Employer Branding

    by Jo Faragher 16 Jan 2023
    by Jo Faragher 16 Jan 2023

    In just a few days, the stars of recruitment advertising come together to celebrate the best in the industry at...

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