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Employer branding

Employer branding is about ensuring that an organisation’s people brand matches its marketing brand. This means the messages that the business gives out are reflected by the actions of all its employees.

To achieve that, employers have to consider all aspects of the business to ensure consistency in messages, behaviour and values.


    • Change management
    • Employee engagement
    • Employment law

    Personnel Today Awards 2020 shortlist unveiled

    by Personnel Today 8 Sep 2020
    by Personnel Today 8 Sep 2020

    The shortlist for the Personnel Today Awards 2020 has now been announced, with an array of major employers showcasing the...

    • Equality, diversity and inclusion
    • Gender
    • Legal sector

    How PR is the missing link in recruitment media

    by Rob Moss 29 Jul 2020
    by Rob Moss 29 Jul 2020

    Black Lives Matter, gender diversity, workplace culture. The way employers communicate about these issues matters more than ever. James Clench,...

    • Coronavirus
    • Employee engagement
    • Ethics

    The next ethical dilemma: do we pay back furlough?

    by Jo Faragher 21 Jul 2020
    by Jo Faragher 21 Jul 2020

    Firms like Asos, Taylor Wimpey, Ikea are repaying furlough money, while others, such as Primark and Rightmove, say they will not take up the job retention bonus. What's their motivation?

    • Coronavirus
    • Corporate governance
    • Latest News

    What does coronavirus mean for executive search?

    by Craig Pointon 2 Jul 2020
    by Craig Pointon 2 Jul 2020

    Finding the right leaders to navigate organisations through the pandemic and beyond has never been more important, but executive search...

    • Employee engagement
    • Latest News
    • ESG

    Four steps to take on your purpose journey

    by Bruce McCombie 30 Jun 2020
    by Bruce McCombie 30 Jun 2020

    Having purposeful work has always been important, but recent events have prompted both HR and employees to consider how this...

    • Change management
    • Coronavirus
    • Employee engagement

    HR priorities switch as pandemic heralds a new future

    by Adam McCulloch 25 Jun 2020
    by Adam McCulloch 25 Jun 2020

    The advent of Covid-19 has seen a major switch in HR priorities, a new survey has found, with the ‘future...

    • Coronavirus
    • Financial services
    • Ethics

    Pandemic risk poses major questions of commercial property market

    by Personnel Today 25 Jun 2020
    by Personnel Today 25 Jun 2020

    Demand for office space in skyscrapers plummets as crowded lifts consigned to the past.

    • Apprenticeships
    • Employee engagement
    • Equality, diversity and inclusion

    Pinsent Masons scoops four awards at first virtual People in Law awards

    by Jo Faragher 22 Jun 2020
    by Jo Faragher 22 Jun 2020

    Pinsent Masons scooped up four awards – including the coveted Grand Prix award – at this year’s People in Law...

    • Coronavirus
    • Change management
    • Employee engagement

    Covid-19 recovery: Employer brands will require ‘seismic shift’

    by Ashleigh Webber 3 Jun 2020
    by Ashleigh Webber 3 Jun 2020

    How employers have treated their staff during the Covid-19 crisis will be the ‘acid test’ for candidates considering whether to...

    • Benefits
    • Change management
    • Candidate experience

    Personnel Today Awards 2020: entry deadline extension available

    by Personnel Today 29 May 2020
    by Personnel Today 29 May 2020

    With just one week left until the original deadline, we announce that organisations can apply for a two-week extension to...

    • Coronavirus
    • Change management
    • Corporate governance

    Returning to work safely: your brand is at stake

    by Brian Kropp 28 May 2020
    by Brian Kropp 28 May 2020

    'We are seeing leaders rushing to get employees back into the office based on misguided notions that remote workers are less productive, less engaged and less cooperative.'

    • Coronavirus
    • Testing
    • Employee engagement

    Is coronavirus the ultimate test in ethical leadership for HR?

    by Jo Faragher 27 May 2020
    by Jo Faragher 27 May 2020

    Whether it’s furlough or free healthcare, companies’ actions during the coronavirus have come under greater scrutiny than ever. Will the...

    • Coronavirus
    • Change management
    • Employee engagement

    HR Director of the Year Fiona Deal: coping with coronavirus through culture change

    by Jo Faragher 13 May 2020
    by Jo Faragher 13 May 2020

    We catch up with last year's winner in these unprecedented times...

    • Candidate experience
    • Latest News
    • Employer branding

    Employer branding: attracting talent during the lockdown

    by Jasmine Yule and Angela Lewis 30 Apr 2020
    by Jasmine Yule and Angela Lewis 30 Apr 2020

    How can businesses attract and recruit the best candidates when everyone's working at home?

    • Coronavirus
    • Employee engagement
    • Employee communications

    Job postings fall by two thirds in some sectors

    by Rob Moss 6 Apr 2020
    by Rob Moss 6 Apr 2020

    Employee reviews reveal that most workers are unhappy with their employer's response to the coronavirus crisis.

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Personnel Today
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