The Chartered Institute of Personnel and Development (CIPD) announced the winners of this year’s Recruitment Marketing Awards (RMAs) in London last night.
The Scottish Government, with agency Newhaven, walked away with three Awards, including the Grand Prix Award for their campaign, ‘The Children’s Panel’. An initiative to recruit a bank of unpaid volunteers, the campaign saved tax payers money and reduced recruitment costs. One judge commented: “it really set the bar this year, a very strong strategy from the start – creative use of multiple platforms, rich media and interactivity”
Meanwhile, Euro RSCG People won the Agency of the Year Award. Judges commented on being particularly impressed with the agency’s “commitment to practicing internally what they preach externally”.
The full list of winners:
Best Graduate Initiative: Client – Syngenta, Agency – Euro RSCG People
Best Employer Brand: Client – Eat, Agency – andsome
Best Outdoor Campaign: Client – J.P. Morgan, Agency – Work Communications and Graduate Promotions
Recruitment Effectiveness: Client – Scottish Government, Agency – Newhaven
Best Digital Solution: Client – GCHQ, Agency – TMP Worldwide
Best Diversity Initiative: Client – ITV, Agency – andsome
Best Press Advertisement: Client – MI5, Agency – Penna
Best Use of Video: Client – JWT Graduates, Agency – JWT Inside
Campaign of the Year: Client – Scottish Government, Agency – Newhaven
Best Art Direction: Client – Transport for London, Agency – Euro RSCG People
Best Internal Recruitment Communication: Client – Lifestyle Services Group, Agency – Creed Communications
Best Recruitment Website: Client – Care UK, Agency – Blackbridge
Best Use of Social Media: Client – GCHQ, Agency – TMP Worldwide
Best Use of Copywriting: Client – LateRooms, Agency – People People
Best In-House Recruitment Team: Sodexo Prestige
Agency of the Year: Euro RSCG People
Grand Prix Award: Client – Scottish Government, Agency – Newhaven
Natalie White, CIPD head of corporate marketing, said: “We’ve all been really impressed by the high quality of the entrants this year and would like to thank everyone taking part for their enthusiasm and commitment to bringing all their hard work and successes to life for us.
“Attracting the best people with the right skills is a constant challenge for organisations today, big and small. At the CIPD we greatly value the vital role played by recruitment marketers in building and sustaining employer brands, adding value to the business. And we strongly recognise the importance of the recruitment marketing industry to the success of HR.”
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